Top NEW

Niche Market Specialist

In addition to the draw of a specific destination, more and more travelers are planning their vacations based on a particular passion or interest. And much like The Travel Institute’s Destination Specialist training, our Niche Market Specialist programs give you that competitive advantage by equipping you with the necessary skills and knowledge to deliver an experience that will keep your clients coming back for more.

What’s It All About

Depending on the niche, the course is available in these formats: print, online, or downloadable PDF. An optional online Niche Market Specialist exam can be taken, and a grade of 70 or higher is considered passing. Those individuals completing the course and exam are encouraged to promote their expertise by including the designation after their name. For instance, Jane Smith, Golf Specialist. For those individuals seeking a more advanced concentration of study, a Certified Niche Market Specialist level is also available, with Jane Smith, Certified Golf Specialist, as the proper designation. Successful completion of any of these courses qualifies for 10 Continuing Education Units (CEUs), which is an annual requirement of CTA, CTC, and CTIE professionals.

What’s Inside

The Travel Institute currently offers five Niche Market Specialist programs: golf, honeymoons and destination weddings, luxury travel, villas, and well-being travel. Our courses focus on the particular segment, the kinds of travelers attracted to that type of travel, many of the destinations that cater to those clients, and action plans for you to start marketing your growing specialty travel business.


golf

Course Outline

Introduction to Golf Travel
Golf Travelers
Golf Savvy – Courses, Resorts and Schools
Golf Destinations
How to Book Golf Travel
Golf Travel Markets
Planning Your Golf Specialty

Golf

Whether a weekend get-away or an extended stay, golfers take their passion seriously and are always looking for a new and exciting course to play. In addition to understanding the lingo of the sport, our golf program is designed to help demystify the destinations and needs of golf travelers, allowing you to grow your business with these new skills and knowledge.

The training program explains the uniqueness of this niche by exploring the specialty, the variety of destinations and resorts, and how to effectively market.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Well-Being Travel Specialist designation, and then take it to the next level and become a Certified Well-Being Travel Specialist.

 

Become a Specialist



Course Outline

Preface
Introduction to the Honeymoon Market
Destination Weddings
Bridal Shows
Other Marketing Channels
Selling to Honeymooners
Resources

Honeymoons and Destination Weddings

While honeymoons have long been one of the most enjoyable trips to plan, the recent trend toward destination weddings has provided travel professionals with expanded revenue opportunities – and new challenges. Our course helps you master this niche and provides the background to grow this lucrative segment of your business.

The training program explains the uniqueness of this niche by exploring the specialty, the different types of customers, bridal shows, and how to effectively market, including to honeymooners.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Honeymoons and Destination Weddings Specialist designation, and then take it to the next level and become a Certified Honeymoons and Destination Weddings Specialist.

Become a Specialist



Course Outline

Introduction to Luxury Travel
The Luxury Traveler
Luxury Travel Marketing
Luxury Travel Sales

Luxury Travel

Luxury travel really has as much to do with planning and providing customers with customized and unique experiences as it does with the actual cost of the trip. Creating these kinds of personalized vacations and targeting the right customer base is the focus of the course.

The training program explains the uniqueness of this niche by exploring the specialty, the variety of destinations, and how to effectively market.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Luxury Travel Specialist designation, and then take it to the next level and become a Certified Luxury Travel Specialist.

 

Become a Specialist


Course Outline

Introduction to Villa Travel
The Villa Traveler
Selling Villa Travel
Survey Results – Travel Industry Respondents
Survey Results – Consumer Respondents

Villa

With the popularity of multi-generational and experiential travel on the rise, many customers are now seeking alternative lodging options far beyond hotels and resorts. The successful travel professional has the expertise to position the villa as a viable choice, especially when many provide exceptional service, amenities, and accommodations much like those found at a 5-star property.

The training program explains the uniqueness of this niche by exploring the specialty, the variety of destinations, and how to effectively market.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Villa Travel Specialist designation, and then take it to the next level and become a Certified Villa Travel Specialist.

 

Become a Specialist


Course Outline

How to Market Health, Wellness and Medical Vacations
Medical Travel
Health and Wellness Vacations

Well-Being

Well-Being customers seek more than a relaxing get-away — they travel with the goal of creating a lasting, positive change in their lives. You can be part of their transformation by having the knowledge and skills to cater to their unique travel needs and guide their destination decisions.

The training program explains the uniqueness of this niche by exploring the specialty, the variety of destinations, and how to effectively market.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Well-Being Travel Specialist designation, and then take it to the next level and become a Certified Well-Being Travel Specialist.

 

Become a Specialist

CEU2016

Successful completion of any of these courses qualifies for 10 Continuing Education Units (CEUs).

Your Investment

Purchasing a Niche Market course from The Travel Institute is easy to do at our online bookstore. Cost varies depending on the format selected.

Print: $84, plus shipping
Online: $54

Premium-level members enjoy free access to all of The Travel Institute’s online Niche Market Specialist course materials.

Testing is additional.