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Destination Specialist

With the world to sell, many counselors choose to specialize in a part of the world that they enjoy, or that their customers gravitate towards. Our Destination Specialist programs span the globe providing you with essential knowledge for you to understand the destination as well as help you create the kinds of experiences your customers expect.

Specialization increases your value and earning power!

Our courses focus on the geography, culture, essential sites and attractions, travel tips, and sample itineraries that will help you create memorable trips for your clients. Along the way, your study will provide you with information to enhance the traveler’s appreciation of what they will be seeing, tasting, experiencing, and even help guide them on what they may choose to bring back for souvenirs.
We have study materials and testing in your choice of format.

I’m happy to give credit to The Travel Institute. That Alaska test was hard, but I’ll tell you something, I keep those books on my bookshelf! Even though I’ve been to Alaska since then and know a lot more now than when I first started the course, I still consult those materials from time to time.  -Diana M. Hechler, owner of D. Tours Travel

Alaska


Alaska

Alaska can be seen, but it must be experienced to fully grasp its magnificence. Destination Specialist Alaska will prepare you to greatly enhance your client’s Great Land vacation. Whether you are selling a pre-packaged trip, or creating an FIT, your recommendations and suggestions will delight any type of traveler who is going “north to Alaska.”

 

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

Introduction

The Far North
Arctic Alaska

Faribanks and the Interior
The state’s heartland

Anchorage and Southcentral Alaska
One of the state’s most popular regions

Southwest Alaska and Aleutian Islands
The peninsula southwest of Anchorage

Southeast Alaska
Panhandle, Inside Passage, glaciers and cruise destinations

Selling Alaska

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the online course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Alaska Designation, and then take it to the next level and become a Certified Alaska Specialist.

Caribbean

 

The Caribbean basin is well known for sunny weather, beautiful beaches, frosty beverages and a laid-back attitude. Within this region though are enough variations on this theme to satisfy any traveler. From shopping and diving meccas to secluded paradises; matching your client’s expectations to their island experience is the key to selling a Caribbean holiday.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

The Atlantic

  • Bermuda
  • The Bahamas
  • Turks and Caicos Islands

Northern Caribbean

  • Cayman Islands
  • Jamaica
  • Haiti
  • Dominican Republic
  • Puerto Rico
  • U.S. Virgin Islands
  • British Virgin Islands

Eastern Caribbean – The Leeward Islands

  • Anguilla
  • St. Martin/Sint Maarten
  • St. Barthélemy
  • Saba
  • St. Eustatius
  • St. Kitts and Nevis
  • Antigua and Barbuda
  • Montserrat

Eastern Caribbean – The Windward Islands

  • Guadeloupe
  • Dominica
  • Martinique
  • Saint Lucia
  • Barbados
  • St. Vincent and the Grenadines
  • Grenada

Southern Caribbean

  • Trinidad and Tobago
  • The ABC Islands
  • Aruba
  • Bonaire
  • Curaçao

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 100 question online exam and earn your Destination Specialist Caribbean.

Hawaii

Even before it became a state, the Hawaiian Islands had been luring visitors and explorers to this tropical paradise. Not every island in the chain offers the same experience so knowing the wonderful differences between “The Big Island,” “The Garden Isle,” and “The Gathering Place” (among others) will greatly enhance your ability to match your customer’s expectations to their actual experience.

Each chapter explains the uniqueness of each island by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

Overview

Kaua’i
The Garden Isle

Oahu
The Gathering Place

Moloka’i
The Friendly Isle

Lana’i
The Pineapple Isle

Maui
The Valley Isle or The Magic Isle

Hawai’i
The Big Island

Selling Hawaii

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Hawaii, and then take it to the next level and become a Certified Hawaii Specialist.

Mexico

Mexico

If your customers only know the great resort communities in Mexico, they will be delighted when you open up the world of diversity found in this country. Whether they are looking for the dazzling energy of Mexico City proper or the relaxing pace of smaller towns and colonial cities; there is so much more to experience beyond the beach!

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Introduction

Baja California

Northern Mexico

Pacific Coast Resorts

Business Cities

Colonial Heartland

The South

Mexico City

The Gulf Coast

Yucatan Peninsula

Mexico Caribbean

Selling Mexico

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Mexico, and then take it to the next level and become a Certified Mexico Specialist.

Mexico*

North America

The depth and variety of attractions and experiences in the United States and Canada is enough to keep travelers busy for a lifetime. From the peaceful beaches of the Gulf to the rugged coast of the Canadian Maritime provinces and the soaring mountains and stunning national parks in the western part of the continent, there truly is something for every type of traveler. With more and more travelers finding adventure and escape in their own backyard – our North America course will certainly prepare you satisfy the needs of those customers.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

The Northeast

  • Maine
  • New Hampshire
  • Vermont
  • Massachusetts
  • Rhode Island
  • Connecticut
  • New York

The Mid-Atlantic

  • Pennsylvania
  • New Jersey
  • Delaware
  • Maryland
  • District of Columbia
  • Virginia
  • West Virginia

The South

  • North Carolina
  • South Carolina
  • Kentucky
  • Tennessee
  • Louisiana
  • Mississippi
  • Alabama
  • Georgia
  • Florida

The Great Lakes

  • Ohio
  • Indiana
  • Illinois
  • Michigan
  • Wisconsin
  • Minnesota

The Great Plains

  • Iowa
  • Missouri
  • Arkansas
  • Texas
  • Oklahoma
  • Kansas
  • Nebraska
  • South Dakota
  • North Dakota

The West

  • Wyoming
  • Colorado
  • New Mexico
  • Arizona
  • Utah
  • Nevada
  • California

The Northwest

  • Montana
  • Idaho
  • Oregon
  • Washington

Hawaii

Alaska and Western Canada

  • Alaska
  • The Territories
  • British Columbia
  • Alberta
  • Saskatchewan
  • Manitoba

Eastern Canada

  • Ontario
  • Quebec
  • New Brunswick
  • Prince Edward Island
  • Nova Scotia
  • Newfoundland and Labrador

Selling North America

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 100 question online exam and earn your Destination Specialist North America.

North America

Northern and Central Europe

It is very easy for travelers to visit two or even three countries during vacations to Northern and Central Europe. The proximity of the nations and ease of travel aids in the ease of travel. It is the well trained travel professional that can help make sure that visitors see and do the things that will give them a true feel for the region and make the most of their vacation time.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

British Isles

  • Northern Ireland
  • Republic of Ireland
  • Scotland
  • Wales
  • England

Scandinavia

  • Iceland
  • Denmark
  • Norway
  • Sweden
  • Finland

Benelux

  • Belgium
  • Holland
  • Luxembourg

Central Europe

  • France
  • Germany
  • Switzerland
  • Leichtenstein
  • Austria

Study Guide

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Northern Europe.

Northern and Central Europe

Northern and Central Italy

The Northern and Central Italy course is designed to educate travel professionals about the beauty of this Italy region, while giving you practical and relevant information that can be used while consulting with your clients.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Overview
The Northwest

  • Piedmont and Valle’dAostea
  • Lombardy
  • Liguria and Genoa

The Northeast

  • Trentino-Alto Adige
  • The Vento
  • Friuli-Venezia Giulia
  • Emilia-Romagna
  • San Marino

Central Italy

  • Tuscany and Florence
  • Umbria
  • Le Marche

Lazio (The Capital Region)

  • Rome
  • Vatican City

Selling Northern and Central Italy

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the online course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Northern and Central Italy Designation, and then take it to the next level and become a Certified Destination Northern and Central Italy Specialist.

Northern and Central Italy*

Saint Lucia

Tucked gently in the south-eastern Caribbean, Saint Lucia is one of the most beloved of Caribbean islands. The lush vegetation and secluded resorts attract honeymooners and others seeking a quiet escape. Rather than just staying on their hotel property, get your customers out experiencing the island life and the spectacular natural beauty offered on this little piece of paradise.

Each section explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

Saint Lucia

Selling Saint Lucia

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Destination Specialist Saint Luica, and then take it to the next level and become a Certified Saint Lucia Specialist.

Saint Lucia*

Southern Europe

From Portugal to Turkey, the diversity of the countries and cultures in Southern Europe provides travelers with unlimited opportunities to see Europe at its best. Antiquity mixes with modernity, and it is the skilled travel counselor that can create itineraries and make recommendations that not only blend both, but exceed the expectations of her travelers every time.

Each chapter explains the uniqueness of each country by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Preface

Portugal

Spain

Andorra

Gibralter

Monaco

Italy

San Marino

Malta

Greece

Cyprus

Turkey

Study Guide

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Southern Europe.

Southern Europe

Southern Italy and the Islands

The Southern Italy and the Islands course is designed to educate travel professionals about the beauty of this Italy region, while giving you practical and relevant information that can be used while consulting with your clients.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Course Outline

Overview
The South

  • Abruzzo
  • Molise
  • Puglia
  • Campania
  • Basilicata
  • Calabria

The Islands

  • Sicily
  • Sardinia

Selling Southern Italy and the Islands

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the online course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Southern Italy and the Islands Designation, and then take it to the next level and become a Certified Destination Southern Italy and the Islands Specialist.

Southern Italy and the Islands*

TESTING

If, after taking one of our DS courses and you have made that destination an important part of what you sell on a daily basis, we encourage you step-up to the Certified Destination Specialist level.

CEU2016
Successful completion of any of these courses qualifies for 10 Continuing Education Units (CEUs).