Mastering SWOT to Outshine the Competition
u plan itineraries for clients all the time. But how good are you at planning for yourself or your company? If you are running a business without a plan, you may never know if you are succeeding. We’re thrilled to launch our brand-new Travel Agency Business Planning course! Whether you’re just starting out or looking […]
Marketing: Turning Consumers into Clients
As we go into 2025’s second quarter, let’s move on from igniting and on to advancing your career. As your lifelong learning partner, we are here to help! In the next few months, we will be providing important education about the value of earning unique, elite credentials. Specifically, you’ll learn about The Travel Institute’s three […]
Magical European Christmas Markets: A Travel Agent’s Guide
You must think we are crazy for talking about Christmas in March—but we assure you, we are not! If you want to tap into this lucrative market, you must start gaining your knowledge now. Central Europe’s Christmas markets offer a magical holiday experience with festive lights, crafts, and seasonal treats. From Prague’s fairytale streets to […]
The Marketing Mix
To succeed in the travel industry, you must have clients, correct? To have clients, you first must identify who your ideal potential client is. Therefore, you need a proper marketing plan. Does social media play a big part in your marketing strategies? If so, don’t miss the powerful PEP Talk, Must-Haves in Your Social Media […]
Building Infinite Trust
Soon it will be Pi Day! No, not pie—PI! A number that goes on forever, just like trust. Trust is infinite, growing stronger with every act of honesty and consistency. In travel and beyond, trust is the foundation that keeps us moving forward—no matter the destination. Building trust with your client is a vital part […]
Flying in Circles: Non-Stops, Direct, Round and Circle Trips…
As an educated travel professional, understanding the ins and outs of air—even if you don’t personally book the flights—is essential to ensuring your client’s vacation begins and ends incredibly well. Would you like to learn how to avoid last-minute air travel issues and to shift from reactive to proactive client support? Don’t miss the PEP […]
What to Consider When Evaluating Host Agencies
With new travel enthusiasts entering the industry, a growing number of host agencies are emerging as well, each providing unique advantages, such as commissions, support, and training. With so many options, how do you know which agency to choose? For an in-depth and cumulative look into successfully finding, choosing and growing the best partnerships for […]
Finding New Customers
The travel industry thrives on selling travel products—but they don’t sell themselves. That’s where you, the travel professional, come in. Yet, with busy schedules, it’s easy to overlook or forget key sales skills that you need to succeed. So, let’s start by refreshing your skills in identifying customers—a key step in the sales cycle. And […]
Las Vegas Unlimited!
It’s the time of year when romance is in the air, and your clients are looking to book honeymoons to destinations like Paris and so on. But our Cupid is taking a left turn… Glittering Las Vegas Strip at night – Lucky-photographer/Shutterstock.com Let’s talk Vegas for your wedding party clients, for friends’ getaway weekends, and so many […]
Three Effective Ways to Improve Your Supplier Relations
Your supplier relationships are essential to your success as a travel advisor. Cultivating connections with your travel partners builds trust and opens the door to exclusive opportunities, enhanced service, and insider knowledge that can elevate your clients’ experiences. These partnerships also provide a reliable support network, helping you navigate challenges effectively and establish a reputation […]