Fine Tuning Your Brand
Kim Specht, CTIE – Manager, Travel Career Advancement – The Travel Institute
Your brand is yourself and your company! Its purpose is to communicate a distinct identity and to distinguish you and your business from the competition. If you are an experienced owner or manager, you know what your brand is today, but has your business evolved? With increasing travel demand, is now the right time to fine tune your brand to highlight your expertise, reinforce your brand promise and expand your client base?
As part of our Promote Your Professionalism (PYP) special webinar series, join Kim along with our special guest Paula Hayes, retired VP of Sales, for the Globus Family of Brands. Back by popular demand, Paula will share her own vast knowledge and expertise. Together, we’ll discuss the process of fine tuning your brand and how to manage this goal with a realistic approach to the investment of time and money.