Five Goal Setting Tips

By Suzanne Slavitter, CTP, CTIE

Are you a professional goal setter like me when it comes to professional growth? Daily goals, weekly goals, life goals are all great ways to help you stay on track when trying to accomplish tasks big and small and move forward on your career path.

  1. Set attainable goals then write them down where you can easily see them. Here are three great examples:
  • Complete one task from your to-do list that you’ve been putting off.
  • Meet five new clients a week or month. Meeting people in line at Starbucks or in an elevator counts.
  • Connect with 10 clients each week, or month, to find out when their next trip is and to update your database – a key to professional growth.
  1. Remember that goals are guidelines and should be subject to change. Are you in or out of your comfort zone? Are you being too cautious or too far away from what’s realistic? Some goals need to be safe and attainable like finishing a project by a set date or starting a new marketing effort on Monday. Other times your goals may seem too big and long term and not always attainable. Downsize or upsize as needed!
  1. Make SMART goals.
  • Specific: Your goals should identify exactly what you want to accomplish.
  • Measurable: As the old adage says, “You can’t manage what you can’t measure.”
  • Actionable: Every goal should start with an action verb.
  • Realistic: A good goal should stretch you, but you have to add a dose of common sense.
  • Time: Goals need a date attached to them. This is my personal favorite and really keeps me on track!
  1. Help others achieve their goals. Become someone who your team and clients look to for motivation, advice and encouragement. The first time I set out to mentor a young professional entering our industry it was quick, easy and painless. This year the young professional that I’m mentoring is more challenging to work with and assist in setting goals and outline the long term plan for her career in travel and tourism. Whatever the case, good leaders help others to achieve their goals, large or small.
  1. Update your goals as needed. Goal setting should be part of your business plan – and all business plans need be constantly updated. Ask your peers, vendors, bosses and mentors what they think of your goals as it’s often easier to look at someone else’s plan and offer advice, ideas, and suggestions along your career path.

And if you don’t like the word “goals,” how about creating new habits that become part of your professional routine to help you continue to grow and prosper!

Suzanne Slavitter CTP, CTIE is the Vice President and co-owner of Sports Empire, Inc., a sports and special events tour company including the Authentic California Vacations receptive division and Co-Founder and Owner of Red Hot Celebrations. She is a graduate of Northeastern University with a Bachelor of Science degree in Business Administration. She earned her Certified Tour Professional (CTP) designation in 1996 and her Certified Travel Industry Executive (CTIE) designation in 2005. In 2015 she received the Bob Everidge Lifetime Achievement Award from NTA for service to the Association.