Category Archives: Friday Five

Is “Accountability” a 4-Letter Word?

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Some people think so. They envision a micro-managing, fire-breathing boss watching over their shoulder, waiting for them to make a mistake.  Then boom! Here come the consequences.  But accountability can be a powerful tool to catapult you into a higher sphere of accomplishment!  To whom are we accountable in our jobs? Supervisors Clients Colleagues Employees  […]

5 Mistakes You’re Making on Your Travel Agency Website (and How to Fix Them)

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If you’re a home-based travel agent, your website is your most important marketing vehicle. Without a good website, you won’t get found by your dream clients! And in today’s digital age, a solid website is a must even if you work out of a storefront. How do you know if your website’s up to par, […]

10 Laws of Social Media Marketing – Part Two

1.The Law of Compounding If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in […]

10 Laws of Social Media Marketing – Part One

Part one is featured below from Watch your inbox next Friday for the remaining five laws. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand […]

Five Things to Remember as You Approach Your Next GDS Contract Renewal

1. Legacy GDS companies integrate back office functions, itineraries, invoices, schedule changes, and continue to upgrade functions to remain competitive. The  majority of carriers appreciate the reality that GDS companies are the most flexible alternative for aggregating necessary information, including merchandising ancillaries, and support the economics. It makes sense to preserve the mutual financial benefits […]

Five Ways Your Clients Can Enjoy Fall Foliage

It’s the time of year when bed and breakfasts throughout the northern and mountainous states start filing to capacity, and leaf peepers rejoice. You may have some favorite places you send clients for optimum viewing. Certainly, what often springs to mind is New Hampshire’s White Mountain National Forest — the state’s number-one attraction when the […]