Niche Market Specialist
In addition to the draw of a specific destination, more and more travelers are planning their vacations based on a particular passion or interest. And much like The Travel Institute’s Destination Specialist training, our Niche Market Specialist programs give you that competitive advantage by equipping you with the necessary skills and knowledge to deliver an experience that will keep your clients coming back for more.
What’s It All About
Depending on the niche, the course is available in these formats: print, online, or downloadable PDF. An optional online Niche Market Specialist exam can be taken, and a grade of 70 or higher is considered passing. Those individuals completing the course and exam are encouraged to promote their expertise by including the designation after their name. For instance, Jane Smith, Golf Specialist. For those individuals seeking a more advanced concentration of study, a Certified Niche Market Specialist level is also available, with Jane Smith, Certified Golf Specialist, as the proper designation. Successful completion of any of these courses qualifies for 10 Continuing Education Units (CEUs), which is an annual requirement of CTA, CTC, and CTIE professionals.
The Travel Institute currently offers three Niche Market Specialist programs: golf, honeymoons & destination weddings, and luxury travel. Our courses focus on the particular segment, the kinds of travelers attracted to that type of travel, many of the destinations that cater to those clients, and action plans for you to start marketing your growing specialty travel business.