In addition to the draw of a specific destination, more and more travelers are planning their vacations based on a particular passion or interest. And much like The Travel Institute’s Destination Specialist training, our Niche Market Specialist programs give you that competitive advantage by equipping you with the necessary skills and knowledge to deliver an experience that will keep your clients coming back for more.

What’s It All About

Depending on the niche, the course is available in these formats: print and online. Individuals who have successfully completed the 25-question, closed-book exam and submitted the experiential checklist are encouraged to promote their expertise by including the designation after their names. For instance, Jane Smith, Certified Golf Specialist, is the proper designation. Successful completion of these specialist programs qualifies for 10 Continuing Education Units (CEUs), which is an annual requirement of CTA®, CTC®, and CTIE®.

What’s Inside

The Travel Institute currently offers the following Niche Market Specialist programs: golf and luxury travel. Our courses focus on the particular segment, the kinds of travelers attracted to that type of travel, many of the destinations that cater to those clients, and action plans for you to start marketing your growing specialty travel business.


A Lifestyle Specialist Course


A Lifestyle Specialist Course


A Lifestyle Specialist Course