Cheryl Gregory, CTM

CG-0415 300x300Cheryl Gregory, CTM
President and Chief Strategist for

Cheryl specializes in coaching travel professionals on how to attract and retain good clients and make more money selling travel.

Having “been there” and learned firsthand how to transform herself and her sales teams through challenging times, Cheryl helps travel professionals discover your personal values, strengths and gifts of expertise you bring to your clients.

She knows the importance of differentiation and helps those who are eager and ready to advance to the next level, create ways to stand apart from the others, build deeper, trusting relationships with your prospects, attract good-paying clients and make more money by becoming the First and Only One Your Clients Call™.

Cheryl works with Travel Agents who want to:

  • Annihilate the frustrating guessing game of what prospects want
  • Separate the tire kickers from serious buyers
  • Put an end to the anxiety around closing sales, in favor of a natural, comfortable way of helping prospects to buy
  • Stop wasting time with “drive-by” clients and start to build trust and loyalty into relationships that keeps your clients coming back
  • Boost disappointing sales results so they rise to meet your goals
  • Alleviate overwhelm and the discomfort you feel around marketing, networking and asking for referrals
    As a speaker, Cheryl leaves audiences brimming with new ideas and rekindled motivation.

    In a workshop setting, Cheryl applies her experience as a coach along with a number of tools and techniques to help walk you through the steps. There is lots of audience participation in a fun, energetic, supportive, engaging environment.

    An International speaker and proud member of CAPS (the Canadian Association of Professional Speakers), Cheryl shares over 35 years of sales and marketing success secrets in her keynotes and workshops. Nearly 30 of those years were spent in the Travel Industry selling groups, working for Tour Operators and most recently, 13 years as President of Trafalgar Tours of Canada.

    Contact Info:
    Cheryl Gregory, CTM
    Phone: 416-704-0413
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