Publisher, Travel Research Online
For a travel agent’s brand to be clear and strong, it must be “authentic” – honestly presented with integrity. Travel consulting is particularly dependent upon authenticity. If a consumer believes that a company or service is authentic, they will gravitate to it, support it and even promote it to others. Without authenticity, they will shun it as little more than noisy marketing clutter.
TRO’s Richard Earls helps agents learn how to stand out from the crowd and to develop an authentic brand for any travel practice.
Richard Earls has spent the last 24 years in the travel industry as an agency owner, a technologist, a publisher and a writer. A serial entrepreneur, Richard has sold two of his start-up companies prior to his current project, Travel Research Online
Richard believes a new breed of travel agent is ready to emerge from the masses. The days of the casual travel agent are gone and only those who take the art and science of marketing and sales to heart will truly be in demand and succeed.
The publishing credits to Richard’s resume are many, including Weissmann Travel Reports, STAR Service, Intelliguide, BTP24, Voyager Travel Guides and Travel Research Online. During his tenure at Northstar Travel Media (parent of Travel Weekly), he learned just how unemployable he is and thus has the greatest of affection for the self-unemployed.
Richard is a frequent speaker at industry events and a contributor to other industry publications.
Richard graduated from Wake Forest University with a BA in Religion and English and from Washington and Lee University with a Juris Doctorate.
Travel Research Online