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The newly revised, self-paced Certified Travel Associate program covers 15 critical areas of study designed to focus on skills needed to succeed as a travel consultant in North America today!
The immersive learning experience is thought-provoking, focuses on today’s real-life scenarios and provides practical knowledge to help you build even greater experiences for your clients.
The Travel Professional
Professionalism and Ethics
Tools for Professionalism
Business Writing Principles
Why Is Service Important?
Who Are Your Customers?
What Do Your Customers Want?
Implementing A Customer Service Focus
Dealing with Customer Problems and Problem Customers
Introduction to Travel Sales
Understanding the Sales Cycle
The Non-Face-to-Face Sales Cycle
The Nature of Interpersonal Communication
What is Marketing?
Targeting Your Audience
The Power of Branding and Promoting Your Brand
The Internet and You
Marketing for Success
Balancing Your Work, Family, and Personal Time
Setting a Time Management Goal
Planning for Effective Results
Turning Time Wasters into Time Savers
Why Do People Travel and What Do They Need?
Understanding Buyer Behavior
Understanding Buyer Psychology to Sell Travel
Understanding the Payment Processing Universe
Accepting Payment When Client Is Not Present
Accepting Payment When Client Is Present
Guidelines for Planning Successful Itineraries
Planning Itineraries in the Americas
Planning Itineraries in Europe
Planning Itineraries in the Middle East, Africa, the Far East, and the Pacific Rim
What Are All-Inclusives and What Makes Them Appealing to Travelers?
Why Sell All-Inclusives?
Who Are All-Inclusive Customers and How Do You Find Them?
How Do You Sell All-Inclusives?
How "Escorted Vacations” differ from other types of tours
Identify why escorted vacation are appealing to travelers
Understand profit potential
How to tailor each step to sell the escorted vacation products
Why Sell Special Interest Travel?
Creating a Marketing Plan
Promoting Special Interest Travel
Discover Your World
Highlights of the Western Hemisphere
Highlights of Europe
Highlights of the Middle East and Africa
Highlights of Asia and the Pacific Rim
What Are Travel Protection and Travel Insurance?
Who Needs Travel Insurance?
Why Should Travel Agents Offer Travel Insurance?
How to Offer Travel Insurance
Flexibility is key! The entire program is online, self paced and self study. You determine the schedule and how much time you spend on a particular topic. You have 12 months to complete your studies and take the final exam from the date of enrollment.