From: $599.00
Teaches products
Develops professional skills by leading industry professionals
Focused on one brand
Recognized across the industry and supports your entire career.
Product expertise
Business, sales, and client-service expertise
Destination knowledge
Professional credibility and recognition
Gain practical skills you can apply immediately to your business and client interactions.
Gain foundational cruise knowledge designed to help advisors better understand cruise categories, itineraries, destinations, client matching, and positioning strategies. Developed with support from Cruise Lines International Association (CLIA), this new module reflects one of the travel industry’s most dynamic and growing travel segments.
Explore refreshed approaches to positioning and recommending today’s all-inclusive vacation experiences while better understanding traveler preferences, product differences, and destination considerations. Updated content helps advisors build greater confidence when guiding clients through one of today’s most popular vacation segments.
Strengthen relationship-driven sales skills focused on communication, listening, trust-building, and understanding today’s evolving client expectations. Updated strategies help advisors create stronger client experiences while building long-term loyalty and confidence throughout the sales process.
Designed for busy travel advisors, CTA® combines practical, real-world learning with the flexibility to study on your schedule. Most students complete the program in 3–6 months, with 12 months provided to complete the coursework and final exam.
To enroll in CTA®, candidates must:
Candidates must fulfill the following requirements to earn their CTA Certification:
Join us for a free CTA® webinar to explore updated curriculum, certification benefits, and how CTA® continues to evolve alongside today’s travel industry.
All products purchased from The Travel Institute are NON-REFUNDABLE. This includes memberships/subscriptions; online/downloaded courses and materials; textbooks and reference materials; and/or materials not created by The Travel Institute (3rd-party products). Damaged products will be exchanged for the same title.
The Travel Professional
Professionalism and Ethics
Tools for Professionalism
Business Writing Principles
Office Communications
Management Communications
Marketing Communications
Who Are Your Customers?
What Do Your Customers Want?
Implementing A Customer Service Focus
Dealing with Customer
Introduction to Travel Sales
Understanding the Sales Cycle
The Non-Face-to-Face Sales Cycle
What is Marketing?
Targeting Your Audience
The Power of Branding and Promoting Your Brand
The Internet and You
Marketing for Success
Why Do People Travel and What Do They Need?
Understanding Buyer Behavior
Understanding Buyer Psychology to Sell Travel
Understanding the Payment Processing Universe
Accepting Payment When Client Is Not Present
Accepting Payment When Client Is Present
Guidelines for Planning Successful Itineraries
Planning Itineraries in the Americas
Planning Itineraries in Europe
Planning Itineraries in the Middle East, Africa, the Far East, and the Pacific Rim
What Are All-Inclusives and What Makes Them Appealing to Travelers?
Why Sell All-Inclusives?
Who Are All-Inclusive Customers and How Do You Find Them?
How Do You Sell All-Inclusives?
• The Foundations of Cruising
• Stateroom Categories and Accommodations
• Cruise Destinations and Itineraries
• Matching the Right Cruise to the Right Client
• Building Confidence in Cruise Sales
Discover Your World
Highlights of the Western Hemisphere
Highlights of Europe
Highlights of the Middle East and Africa
Highlights of Asia and the Pacific Rim
Why Sell Special Interest Travel?
Getting Started
Creating a Marketing Plan
Promoting Special Interest Travel
What Are Travel Protection and Travel Insurance?
Who Needs Travel Insurance?
Why Should Travel Agents Offer Travel Insurance?
How to Offer Travel Insurance
