“Digital Marketing in the Travel Industry” shares detailed and innovative techniques on how suppliers can reach travel agents and how travel agents can reach consumers using all aspects of digital marketing media. By reading this book you will understand how to:
You will discover:
- Use Digital Printing and Publishing for Success
- Create a Dynamic Travel Website that Converts into Sales and Profits
- Utilize Travel Content Marketing to Expand your Business
- Turn your Social Media Presence into a New Client Vortex
- Create Social Media Viral Marketing Tools like Memes, Infographics, Cartoons, Comics and News-jacking
- Make Email Marketing Campaigns Highly Effective for Maximum ResultsDiscover How SEO and SEM can Grow your Business
- Unlock the Secrets on How to Create a Successful Banner Advertising Campaign
- Turn your Smart Phone into a Video Marketing Powerhouse
- User-Friendly Affiliate Marketing Techniques to Build your Business
- Discover how to use Influencer Marketing to Grow your Brand
- And Lots, Lots More!
Tom, Andy and Joanie Ogg CTC, MCC share over 90+ years in the travel industry and have trained tens of thousands of cruise agents at cruise conventions, trade shows, seminars and seminars at sea. Tom was the founder of www.CruiseReviews.com and www.PortReviews.com and has personally led over 300 cruise seminars on ships teaching travel professionals how to sell cruises. Joanie has won numerous awards in the cruise industry, including being inducted to the CLIA Hall of Fame. She was recently honored to be the Godmother of the Emerald Star.