Find a Certified Travel Agent

Popular Keywords

Categories

No Record Found

View All Results

Luxury – A Travel Specialist Course: 4th Edition

Become a Certified Luxury Travel Specialist and gain the knowledge, expertise, and know-how you need to set yourself apart in the luxury travel space. Walk away with expert knowledge to qualify your client’s unique needs and exceed their expectations.

$89.00

INDUSTRY LEADING Training, FOR OVER 59 YEARS

Welcome to the Luxury Specialist Course

4th EDITION

We want to take the opportunity to thank all the luxury travel experts who were so generous with their advice to make this an unparalleled educational experience. We owe a huge thank you to all our sponsors who helped bring this course to life, in particular, Explora Journeys.

Free Specialist Webinar

This course takes you on an amazing learning journey with an updated look at the types, characteristics and attributes of today’s luxury travelers and strategies for finding them; the various elements of luxury travel and how they relate to traveler types; current market trends; and a sampling of evolving luxury products. Then, armed with your new luxury travel expertise, set yourself apart from the competition with proven marketing, branding and sales know-how.

Practical tips and advice

Luxury Travel Experts share insider information to enhance your sales and marketing skills.

Multi-media presentations

Enhance your understanding with new ideas and tips from presentations to elevate your knowledge and know-how. 

Application activities

Develop plans and layer your learning utilizing practical and timely application activities, quizzes, and knowledge checks.

Become a specialist

 Establish your consumer-facing luxury brand by earning coveted and well-recognized industry certification.

Journey to Success

Your Learning Experience

The immersive online learning experience is thought-provoking, focuses on today’s real-life scenarios and provides practical knowledge to help you build even greater experiences for your clients.

"Knowledge is key in the luxury market. As a luxury travel advisor, you need to be prepared to understand your clients’ needs, wants and passion points and have the ability to service those. This course elevates your knowledge and provides guidance for a successful luxury travel business.”
Chris Austin Chief Sales Officer, Explora

Course Curriculum

Introduction to Luxury Travel

  • Introduction to Luxury Travel
  • What is Luxury Travel?
  • What Motivates a Luxury Traveler?
  • Luxury Travel Trends

Luxury Travelers

  • Luxury Travelers

  • The Charectoristics

  • The Types

Luxury Travel Products

  • Cruising

  • Accommodations

  • Tours

  • Private jets

  • And more

Luxury Travel Branding and Promoting

  • Direct Mail, Advertising, Networking, Show and Tell
  • Newsletters, Public Relations, Conferences/Virtual Events, Word of Mouth
  • The Internet and Your Website, Social Media, Blogs, Netiquette

Luxury Travel Sales

  • Understanding the Luxury Sales Process 
  • Luxury Product Sales Strategie 
  • Creating the WOW Effect

Creating a Luxury Travel Marketing/Business Plan

  • Competitive Analysis
  • Marketing Strategy

 To earn your Certified Luxury Travel Specialist Certificate:

Complete the program materials, successfully pass the 25-question, closed-book exam and complete the experiential checklist in a 12-month time frame. 

Continuing Education Units

Successful completion of this course qualifies for 10 CEUs.

RETURNS/REFUNDS:

All products purchased from The Travel Institute are NON-REFUNDABLE. This includes memberships/subscriptions; online/downloaded courses and materials; textbooks and reference materials; and/or materials not created by The Travel Institute (3rd-party products). Damaged products will be exchanged for the same title.

Hot Tip Tuesday
Newsletter Signup