Luxury – A Travel Specialist Course: 4th Edition

Become a Certified Luxury Travel Specialist and gain the knowledge, expertise, and know-how you need to set yourself apart in the luxury travel space. Walk away with expert knowledge to qualify your client’s unique needs and exceed their expectations.



Welcome to the Luxury Specialist Course


We want to take the opportunity to thank all the luxury travel experts who were so generous with their advice to make this an unparalleled educational experience. We owe a huge thank you to all our sponsors who helped bring this course to life, in particular, Explora Journeys.

This course takes you on an amazing learning journey with an updated look at the types, characteristics and attributes of today’s luxury travelers and strategies for finding them; the various elements of luxury travel and how they relate to traveler types; current market trends; and a sampling of evolving luxury products. Then, armed with your new luxury travel expertise, set yourself apart from the competition with proven marketing, branding and sales know-how.

Practical tips and advice

Luxury Travel Experts share insider information to enhance your sales and marketing skills.

Multi-media presentations

Enhance your understanding with new ideas and tips from presentations to elevate your knowledge and know-how. 

Application activities

Develop plans and layer your learning utilizing practical and timely application activities, quizzes, and knowledge checks.

Become a specialist

 Establish your consumer-facing luxury brand by earning coveted and well-recognized industry certification.

Journey to Success

Your Learning Experience

The immersive online learning experience is thought-provoking, focuses on today’s real-life scenarios and provides practical knowledge to help you build even greater experiences for your clients.

"Knowledge is key in the luxury market. As a luxury travel advisor, you need to be prepared to understand your clients’ needs, wants and passion points and have the ability to service those. This course elevates your knowledge and provides guidance for a successful luxury travel business.”

Course Curriculum

Introduction to Luxury Travel

  • Introduction to Luxury Travel
  • What is Luxury Travel?
  • What Motivates a Luxury Traveler?
  • Luxury Travel Trends

Luxury Travelers

  • Luxury Travelers

  • The Charectoristics

  • The Types

Luxury Travel Products

  • Cruising

  • Accommodations

  • Tours

  • Private jets

  • And more

Luxury Travel Branding and Promoting

  • Direct Mail, Advertising, Networking, Show and Tell
  • Newsletters, Public Relations, Conferences/Virtual Events, Word of Mouth
  • The Internet and Your Website, Social Media, Blogs, Netiquette

Luxury Travel Sales

  • Understanding the Luxury Sales Process 
  • Luxury Product Sales Strategie 
  • Creating the WOW Effect

Creating a Luxury Travel Marketing/Business Plan

  • Competitive Analysis
  • Marketing Strategy

Become a Certified Luxury Specialist and be ready to increase your business. 

  • Students have 12 months to complete their studies
  • Take the closed book multiple choice test 
  • Complete Experiential Checklist

Continuing Education Units

Successful completion of this course qualifies for 10 CEUs.

PRemium Access

The Travel Institute’s Premium Member Access provides unlimited use of our exclusive online, searchable library of content for the just-in-time learning and on-demand advice you need when you need it


All products purchased from The Travel Institute are NON-REFUNDABLE. This includes memberships/subscriptions; online/downloaded courses and materials; textbooks and reference materials; and/or materials not created by The Travel Institute (3rd-party products). Damaged products will be exchanged for the same title.

Hot Tip Tuesday
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Throughout July, travel agents and other professionals can qualify to receive a 50-percent savings thanks to the generous scholarships from The Travel Institute Fund.

The Travel Institute, Inc. (TTI) is an educational organization that was incorporated on November 12, 1964 as a Washington, D.C. nonprofit corporation.  TTI is organized and operated exclusively for educational purposes, developing, and providing educational programs and materials relating to domestic and international travel for the general public, educational institutions and travel professionals.