Selling Cruises, Don’t Miss the Boat by Tom, Andy and Joanie Ogg, CTC, MCC was first written in 1997 as the premier for travel agents on selling cruises. The book has been updated every year and this most recent update (2018) is more like a complete rewrite. It is a book by travel agents, for travel agents.
Selling Cruises, Don’t Miss the Boat is a hardcore book that is of keen interest to those considering a new part-time or full-time businesses selling cruises, existing travel agents looking to open a cruise department or looking to increase their cruise sales, and seasoned cruise professionals looking for new ideas and opportunities. By reading Selling Cruises, Don’t Miss the Boat, you will discover;
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- • Completely understand the opportunities in the Cruise Industry
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- • Discover why cruise vacations are so different than land vacations
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- • Uncover the various types of cruises, ships, itineraries, ports and understand the differences
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- • Find out how to start your cruise business from scratch for a minimal investment
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- • Find out the intricacies of setting up your operation (many forms are included in the book)
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- • Fully understand the perks of starting your cruise business
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- • Discover the secrets cruise professionals use to sell cruises from a cruise brochure
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- • Understand the automation and software you need to succeed
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- • Find out how to market cruises using technology, on-line, in newsletters, advertising, promotions, seminars, promotions and many other ways.
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- • Discover the technology you need to manage your client relationships and turn even casual inquiries into dollars
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- • Discover what associations to join and how to take advantage of trade shows, cruise seminars and cruise agent prices on cruises to increase your knowledge
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- • Discover how to build an independent sales force to rack up sales
- • Understand how to find, solicit, book and sell special groups for maximum profit
Much, much more!!!
Tom, Andy and Joanie Ogg CTC, MCC share over 90+ years in the travel industry and have trained tens of thousands of cruise agents at cruise conventions, trade shows, seminars and seminars at sea. Tom was the founder of www.CruiseReviews.com and www.PortReviews.com and has personally led over 300 cruise seminars on ships teaching travel professionals how to sell cruises. Joanie has won numerous awards in the cruise industry, including being inducted to the CLIA Hall of Fame. She was recently honored to be the Godmother of the Emerald Star.