Are you looking to grow your sales, enhance your value with clients, improve your efficiencies, make yourself more marketable – and of course, earn more? The Travel Institute’s all-new CTA® Certified Travel Associate course gives you the tools and knowledge to accomplish all those things and much more.

Welcome to the CTA®

Certified Travel Associate Program

What You Will Learn

The new curriculum was written by subject matter experts and covers 15 critical areas of study designed to teach you how to be the very best travel professional. The learning experience is in-depth, thought-provoking, and delivered in a variety of blended learning formats. The new CTA program is a practical, real-life approach to your on-the-job success.

CTA® Table of Contents

Business Ethics
  • What is professionalism
  • Tools for professionalism
  • Practical ways to improve professionalism
Business Writing Skills
  • Principles of business writing
  • Effective office communications
  • Communicating with management
  • Successful marketing communications
Customer Service
  • Who are your customers?
  • What do your customers want from you
  • Implementing best customer service practices
  • Retaining customers when there is a problem
Customer-Focused Selling
  • Understanding travel sales
  • Working the sales cycle
  • Selling by phone and internet
The Art of Listening and Communicating
  • Overcome barriers to effective listening
  • Listen actively when consulting with clients
  • The importance of interpersonal communication
  • Building and maintaining a strong team
  • Compatibility
  • Managing a team
Time Management
  • Balancing work and family
  • Setting time management goals
  • Planning for optimum results
  • Overcoming time-wasting obstacles
Understanding Customer Needs
  • Understanding the “Why”
  • Customer buying behavior
  • Buyer psychology
How to Prevent Credit Card Fraud
  • Red flags and tools to avoid fraud
  • Basic tools to keep you and your client safe
  • Best practices for credit card transactions
Planning Itineraries
  • What makes a successful itinerary
  • Meeting client needs and expectations
  • Tips and ideas for creating the “Wow”
Selling All-Inclusive Resorts
  • The benefits of selling all-inclusive resorts
  • Understanding this lucrative market
  • 5 steps to effectively sell all-inclusive resorts
Selling Escorted Vacations
  • 5 reasons why these are so appealing
  • 5 reasons to sell escorted vacations
  • Profiting from escorted tours
Selling Special Interest Travel
  • Why sell special interest travel
  • Getting started
  • Strategic planning for success
Touring the World
  • Major factors that effect weather & climate
  • World highlights
  • Major sightseeing attractions
Travel Insurance
  • Identify the travel insurance needs of your clients
  • Recognize the profitability of offering travel insurance
  • Demonstrate confidence when recommending travel insurance

Being a CTA means that I am now a true professional. In the travel industry, taking the time and dedication to become a CTA signifies someone who cares about their career, and wants to learn as much as possible. Being a CTA verifies to both me and my clients that I am an experienced, professional agent.

Jennie Nowers, CTA / Kingdom Magic Vacations

Your Study Options

Whether you access the materials online or in print, the entire program is all self-paced. That means you determine the schedule and how much time you spend on a particular topic. Some you’ll breeze through. Others, you’ll take a deep dive before moving on. Each module follows the same learning platform that engages you through practice scenarios, application activities and did-you-know tips. Once you enroll in the program, you will have 12 months to complete your studies and take the final exam.


We want to make sure you get the most out of the CTA® program, so we’ve established the following requirements:

  1. You must have a basic understanding of the retail travel industry before enrolling
  2. You must pass the standardized CTA® exam with a grade of 70% or higher
  3. You must have 12 months industry experience before you receive your CTA® certificate
  4. You must earn a minimum of ten (10) Continuing Education Units (CEUs) a year for certification maintenance

Your Investment


  • Full Payment: $450
  • Payment Plan: $37.50 monthly, plus $25 non-refundable administration fee
  • Tuition includes access to online materials and testing fees


  • Full Payment: $550 plus Shipping
  • Tuition includes printed materials, testing fees AND online materials

“The CTA course should be the gold standard for anyone selling the Travel experience . . . whether new to the business or a 10-year veteran. “I love the course as much now, as I did when I first completed it. The updates are so relevant in today’s world. The work put in by The Travel Institute to keep this course so fresh and relevant is wildly impressive”

Evan McElligott, CTA / President, Longer Vacations

Enroll Today!

Certification Programs

Certified Travel Associate – CTA®

From: $450.00

Join a CTA Informational Session!

The CTA Certification Program

The competition is fierce in the travel industry. What sets you apart as a travel agent? The answer is your ability to match your client with the best vacation experience of their dreams. That’s simple, right? Well, it if it were, everyone would be doing it. So how will the Certified Travel Associate (CTA) program help you?

Join Patty Noonan, CTC, as she takes you through the CTA program and shows you the training that will help you to close more sales, improve your efficiency, expand your geography knowledge and fine-tune customer service skills, all while earning widely recognized industry credentials that will set you apart immediately.

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 Continuing Education Units (CEUs)

Certified Travel Associates (CTAs) are required to earn a minimum of ten Continuing Education Units (CEUs) per year to maintain their certification. In addition to being a member of The Travel Institute, our CEU requirement is an effective way to master new skills, attain product knowledge, remain current on industry trends, and continue to develop your role as a travel professional.

Approved Programs

Experienced? Why not Test-Out?

If you are a travel professional with at least twelve months of experience, you can demonstrate your knowledge by choosing our popular CTA Test-Only option. By relying on your experience in selling and servicing your customers, you can “test out” and take the same test as those enrolled in the full program and be eligible to earn the same industry-recognized certification. Your experience counts for something … use it to earn your CTA.