Thanksgiving and Christmas are the perfect time of year to engage your clients and make sure they think of you first when they’re ready to book their next trip. But are you doing more than just uploading a holiday-themed cover photo on your Facebook page? Don’t miss out on this great marketing opportunity and use the 5 tips below to make the holidays work for you.
1. Email marketing campaign
-
- . Create an ‘advent calendar’ email campaign with a daily special holiday offer. Send daily emails to your existing database and promote the campaign on your social channels to get more people to sign up.
2. Holiday contest. Run a holiday contest or sweepstakes on your social media channels, or give away small surprise gifts to some of your online followers. Motivate entrants to share the contest with their friends for free additional entries. Consider giving away holiday-themed prizes, like a holiday dinner for 2, tickets to celebrate the holidays in Disneyland, or a trip to the famous German Christmas markets.
3. Give back. What better way to celebrate Thanksgiving than to give back? Offer your clients the chance to give back to the destinations they visit: Ask for donations to non-profits that will benefit the local community. Use your blog, newsletter and social media to highlight the destinations and organizations you’re working with.
4. Party time! Throw a holiday-themed thank-you party in your office and invite some of your best customers. Ask them to bring a guest or two to share the joy. It’s a great way to introduce your staff and get referrals! You can combine this party with a few supplier presentations, or get some suppliers to sponsor the event. Don’t overdo the promoting and selling, though; this is about thanking your clients. Don’t forget to post pictures on your social channels afterwards.
5. Holiday wishes. Sending an email is so much easier, but who doesn’t like to receive a real holiday card in the mail? Send your current and former clients happy holidays cards with a special offer, and give them a second voucher to share with a friend or family member.
Please rate this tip!
Mieke Hartkamp, owner and founder of Easy Assist Media
Contact: mieke@easyassistmedia.com
Website: www.easyassistmedia.com
Facebook: www.facebook.com/
Twitter: www.twitter.com/
