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Destination Specialist

The Travel Institute’s Destination Specialist (DS) programs span the globe and provide essential knowledge for you to understand the area as well as help you create the kinds of experiences your customers expect – and come back for. It’s this type of training that sets you apart from “travel hobbyists” and gives you greater creditability with your clients. It also increases your value and earning power!

What’s It All About

Depending on the destination, the course is available in these formats: print, online, or downloadable PDF. An optional online DS exam can be taken, and a grade of 70 or higher is considered passing. Those individuals completing the course and exam are encouraged to promote their expertise by including the designation after their name. For instance, Jane Smith, Alaska Specialist. For those individuals seeking a more advanced concentration of study, a Certified Destination Specialist level is also available for select areas, with Jane Smith, Certified Alaska Specialist as the proper designation. Successful completion of any of these courses qualifies for 10 Continuing Education Units (CEUs), which is an annual requirement of CTA, CTC, and CTIE professionals.

What’s Inside

Our DS courses focus on the geography, culture, essential sites and attractions, travel tips, and sample itineraries that help you create memorable vacations for your clients. Along the way, your study will provide you with information to enhance their appreciation of what they will be seeing, tasting, hearing, and even advising them on shopping and souvenirs. Each DS curriculum serves as a helpful resource long after you have completed the course.

I’m happy to give credit to The Travel Institute. That Alaska test was hard, but I’ll tell you something, I keep those books on my bookshelf! Even though I’ve been to Alaska since then and know a lot more now than when I first started the course, I still consult those materials from time to time.  -Diana M. Hechler, owner of D. Tours Travel


Alaska

Course Outline

Introduction
The Far North
Faribanks and the Interior
Anchorage and Southcentral Alaska
Southwest Alaska and Aleutian Islands
Southeast Alaska
Selling Alaska
Study Guide

Alaska

Alaska must be experienced first-hand to fully grasp its magnificence. Destination Specialist Alaska will prepare you to greatly enhance your client’s “Great Land” vacation. Whether you are selling a pre-packaged trip or creating an FIT, your recommendations and expertise will benefit any type of traveler who is going “north to Alaska.”

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the online course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Alaska Designation, and then take it to the next level and become a Certified Alaska Specialist.

 

Become a Specialist


Caribbean

The Caribbean is well known for sunny weather, beautiful beaches, infectious music, and a laid-back vibe. Within this region, though, are enough variations to satisfy any traveler’s interest. From shopping and diving meccas to secluded paradises, matching your client’s expectations to their island experience is the key to successfully selling a Caribbean holiday.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 100 question online exam and earn your Destination Specialist Caribbean.

 

Become a Specialist

Course Outline

Preface
The Atlantic

  • Bermuda
  • The Bahamas
  • Turks and Caicos Islands
Northern Caribbean

  • Cayman Islands
  • Jamaica
  • Haiti
  • Dominican Republic
  • Puerto Rico
  • U.S. Virgin Islands
  • British Virgin Islands
Eastern Caribbean – The Leeward Islands

  • Anguilla
  • St. Martin/Sint Maarten
  • St. Barthélemy
  • Saba
  • St. Eustatius
  • St. Kitts and Nevis
  • Antigua and Barbuda
  • Montserrat
Eastern Caribbean – The Windward Islands

  • Guadeloupe
  • Dominica
  • Martinique
  • Saint Lucia
  • Barbados
  • St. Vincent and the Grenadines
  • Grenada
Southern Caribbean

  • Trinidad and Tobago
  • The ABC Islands
  • Aruba
  • Bonaire
  • Curaçao



Course Outline

Preface
Overview
Kaua’i
Oahu
Moloka’i
Lana’i
Mail
Hawaii’s Big Island
Selling Hawaii
Study Guide

Hawaii

Even before it became a state, the Hawaiian Islands had been luring visitors and explorers to this tropical paradise. Not every island in the chain offers the same experience so knowing the wonderful differences between “The Big Island,” “The Garden Isle,” and “The Gathering Place” (among others) will greatly enhance your ability to match your customer’s expectations to their actual experience.

Each chapter explains the uniqueness of each island by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Hawaii, and then take it to the next level and become a Certified Hawaii Specialist.

 

Become a Specialist


Course Outline

Introduction
Baja California
Northern Mexico
Pacific Coast Resorts
Business Cities
Colonial Heartland
The South
Mexico City
The Gulf Coast
Yucatan Peninsula
Mexican Caribbean
Selling Mexico

Mexico

If your customers only know the great resort communities in Mexico, they will be delighted when you open up the world of diversity found in this country. Whether they are looking for the dazzling energy of Mexico City or the relaxing pace of smaller towns and colonial cities, there is so much more to experience beyond the beaches …  although they are awesome, too!

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Mexico, and then take it to the next level and become a Certified Mexico Specialist.

 

Become a Specialist


Course Outline

Introduction
The Northeast
The Mid-Atlantic
The South
The Great Lakes
The Great Plains
The West
The Northwest
Hawaii
Alaska and Western Canada
Eastern Canada
Selling North America

North America

The depth and variety of attractions and experiences in the United States and Canada are enough to keep your clients coming back to you for more. From the peaceful beaches of the Gulf to the rugged coast of the Canadian Maritime provinces and the soaring mountains and stunning national parks in the western part of the continent, there truly is something for every type of traveler. And with more people seeking and finding adventure and escape closer to home, our North America course will prepare you to expertly create those memorable vacations.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that match their lifestyle, interests, and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 100 question online exam and earn your Destination Specialist North America.

North America

 

Become a Specialist

Northern & Central Europe

It is very easy for travelers to visit two or even three countries during vacations to Northern and Central Europe. The proximity of the nations and efficient transportation systems make this possible. It is the well-trained travel professional who can help make sure that their clients see and do the things that will give them a true feel for the region and make the most of their vacation time.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Northern Europe.

Course Outline

Preface
British Isles

  • Northern Ireland
  • Republic of Ireland
  • Scotland
  • Wales
  • England
Scandinavia

  • Iceland
  • Denmark
  • Norway
  • Sweden
  • Finland
Benelux

  • Belgium
  • Holland
  • Luxembourg
Central Europe

  • France
  • Germany
  • Switzerland
  • Leichtenstein
  • Austria
Study Guide

Northern and Central Europe

 

Become a Specialist

Southern Europe

From Portugal to Turkey, the diversity of the countries and cultures in Southern Europe provides travelers with unlimited opportunities and experiences. The historic seamlessly mixes with the modern-day, and it is the knowledgeable travel counselor who can create itineraries and make recommendations that far exceed their client’s expectations.

Each chapter explains the uniqueness of each country by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Course Outline

Portugal
Spain
Andorra
Gibralter
Monaco
Monaco
Italy
San Marino
Malta
Greece
Cyprus
Turkey
Study Guide
Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Southern Europe.

Become a Specialist

Northern and

Central Italy

While perhaps the most popular region of the country for visitors, Northern and Central Italy is extremely diverse in its offerings. From famous vineyards and museums to stunning scenery and world of high fashion, Northern and Central Italy is sure to delight. And, the ability to match your client’s interests to the right vacation experience in the region is the mark of a true travel professional.

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the online course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Course Outline

Overview
The Northwest

  • Piedmont and Valle’dAostea
  • Lombardy
  • Liguria and Genoa
The Northeast

  • Trentino-Alto Adige
  • The Vento
  • Friuli-Venezia Giulia
  • Emilia-Romagna
  • San Marino
Central Italy

  • Tuscany and Florence
  • Umbria
  • Le Marche
Lazio (The Capital Region)

  • Rome
  • Vatican City
Selling Northern and Central Italy
Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Northern and Central Italy Designation, and then take it to the next level and become a Certified Destination Northern and Central Italy Specialist.

Become a Specialist

Southern Italy and

the Islands

This region is packed with hidden gems that will delight and fascinate those clients who are looking for the road less traveled in Italy. Colorful fishing villages, the freshest seafood, and engaging locals open up an entirely new world of understanding and appreciation of their customs and cultures. Your clients will truly be La Dolce Vita or living the sweet life thanks to you!

Each chapter explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the online course will enhance your learning and comprehension.

Course Outline

Overview
The South

  • Abruzzo
  • Molise
  • Puglia
  • Campania
  • Basilicata
  • Calabria
The Islands

  • Sicily
  • Sardinia
Selling Southern Italy and the Islands
Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 50 question online exam and earn your Destination Specialist Southern Italy and the Islands Designation, and then take it to the next level and become a Certified Destination Southern Italy and the Islands Specialist.

Become a Specialist


Course Outline

Overview
Saint Lucia
Selling Saint Lucia
Study Guide

Saint Lucia

Tucked gently in the southeastern Caribbean, Saint Lucia is one of the most beloved of the Caribbean islands. The lush vegetation and secluded resorts attract honeymooners and others seeking a quiet escape. By sharing your extensive knowledge of this area, your clients will truly experience the laid-back island vibe and spectacular natural beauty offered on this little slice of paradise.

Each section explains the uniqueness of each region by exploring the major cities, attractions, culture, geography, transportation, and specialties of each area.

Enhanced Learning: Images, “Did You Know” sidebars and “Checking Your Understanding” quizzes throughout the course will enhance your learning and comprehension.

Sell More Efficiently: The selling chapter will help you identify and qualify the right clients, suggest the right areas and attractions that matches their lifestyle, interests and experience. A quick-reference job aid is designed to enhance your selling potential by putting sales-related information at your fingertips.

Become a specialist: Upon completing your studies you may opt to take the 25 question online exam and earn your Destination Specialist Saint Luica, and then take it to the next level and become a Certified Saint Lucia Specialist.

Become a Specialist

CEU2016

Successful completion of any of these courses qualifies for 10 Continuing Education Units (CEUs).

Your Investment

Purchasing a Destination Specialist course is easy to do at our online bookstore. Cost varies depending on the format and other options.
Print: $84, plus shipping
eBook: $54
Online: $54

Premium-level members enjoy free access to all of The Travel Institute’s online Destination Specialist course materials. Testing is additional.