Everyone says they are the best at this extraordinary business skill. This sadly, is not the case. The good news is that the competitive window is “open” for you to become truly exceptional at what you do. And it starts with the way you commit to service your customers.
1. Your customer is your competitor’s prospect. In most instances, more energy is expended toward acquiring new accounts than it is for maintaining current relationships. Don’t make this mistake. Cement meaningful relationships … now … today.
2. Contact the people who are meaningful to you and your business regularly. When you are out of sight, you are out of mind. At this moment, you are out of sight. What are you planning to do about it? Visibility is your responsibility.
3. Focus on the little things. We don’t need theatrics to impress us. What grabs our attention are the small courtesies that clearly indicate that I am important to you. Perform small courtesies daily. Let me know that you care.
4. Do what you say you will do. This should not be hard as long as you speak the truth and keep things real. Customers do not expect the impossible. They expect the truth. More than ever before; customer care looking for people they can trust and believe.
5. Realize with your entire intelligent being that you can’t be all things to all people. Identify your ideal prospect and customer’s profile. Then make “profiling” a good thing. You simply can’t afford to spend time and expend energy on prospects and customers who are not qualified to contribute to your eating habits. This is not a “bad” thing. This is the key to your survival.
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