As fast as video is evolving live-streaming video is leading the game. That popularity is shaking up the travel industry.
The big question is: What to talk about?
Opportunities in this realm are limitless. With live streaming video your audience has the opportunity to chime in with questions and comments while adding to the discussion.
Imagine the possibilities for live-streaming;
- Interview suppliers, resort executives, industry leaders and destination experts. Share industry news and updates. Bonus Tip: Use an external mik to capture the best audio available.
- At a conference or trade show showcase the latest info. Walk the trade show floor and talk with suppliers along the way. Tip: take that external mik with you. You may also want to set up your route and chat with suppliers in advance so they’re prepped.
- Live stream from a site inspection. Bonus Tip: Invite your pied pipers and interested clients to join in and ask questions.
- Provide destination overviews and showcase top sites. You can live-stream from your office and show photos of destinations and sites. Consider broadcasting from your computer using one of these tools to share your screen. Bonus Tip: More tech details here.
- Provide a behind the scenes view of a ship, resort, hotel, restaurant. Whether you’re on a fam, site inspection or vacation show your viewers it’s really like. Bonus Tip: How about using a Diva Light to spotlight your face.
More content ideas here.
Diversifying your marketing strategy with live-stream video is the secret sauce in travel marketing.
Did you know: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Grow your business and be a part of this 51.9%!
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Catherine Heeg, international speaker and trainer, focuses on social media marketing & communication for the travel and tourism industry.
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