What makes something socially shareable?

What have YOU shared lately on your social feeds?

What have your fans shared lately?

Inspiring your fans and their friends to share your photos and graphics is key to reaching a broader audience. Once your fans share, their friends share and their friends’ friends share your post you have the snowball effect happening.

Finding the secret snowball starter involves picking style and colors that are most shareable on your top social sites. This is essential to growing your fan base and amplifying your message.

Let’s uncover 5 secrets to shareable graphics.

#1 — Colors

Do you find yourself drawn to certain colors in graphics or photos? If so, you’re not alone. Uncovering the mysteries of what gets shared has been boiled down to a few easy tips.

The majority of men AND women prefer the color blue and are more likely to share photos and graphics with blue as the focal point. This is really valuable in the world of travel. Consider the color of the ocean, the sky and many cruise ships. Success!

#2 – Simplicity

Since 56.5% of Facebook users are exclusively mobile users creating graphics that stand out in a busy social feed is key to getting noticed and having your post images shared.

If using a graphic beneath the text, make sure it adds to the value of your message and is easy to decipher.

#3 — Size Matters

Ok, now in some cases size doesn’t matter, but in the case of social marketing it can mean the difference between a share and a scroll over.

Toss those thumbnail images and replace them with graphics that take up all of the available real estate of the social platform.

#4 – Emotion

Whether you’re trying to convey relaxation, adventure or romance you’re on the right path. Planning your graphic images with your heart and your head will earn you those coveted ‘likes’ and ‘hearts’. Here’s some easy tools to get excited about.

#5 – Typography

We all love those cool quotes that are everywhere on social feeds. Those that stand out focus on fonts and mixed sizing to add another dimension to graphic quotes. Consider Ariel, Calibri and Verdana. Then add some pizzazz with script fonts to emphasize your point. Don’t be afraid to mix font types and font size. Here’s some examples you’re free to use on your own social posts.

Here’s a couple more factors to consider in your image strategy; slip-ups to avoid and their fixes

While these 5 factors are important to creating images, the bottom line is still the fact that we want to stand out in a noisy social marketing arena. Accessing the ever changing set of tools in our social marketing tool box is key to cutting thru the chaos and reaching new and existing fans.

What are your favorite tips and tools to earn more social shares?

Catherine J. Heeg

Catherine Heeg, international speaker and trainer, focuses on social media marketing & communication for the travel and tourism industry.

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