Everyone says they are the best at this extraordinary business skill. This sadly, is not the case. The good news is that the competitive window is “open” for you to become truly exceptional at what you do. And it starts with the way you commit to servicing your customers.
1. Your customer is your competitor’s prospect. In most instances, more energy is expended toward acquiring new accounts than for is at maintaining current relationships. Don’t make this mistake. Solidify meaningful relationships … now … today.
2. Contact the people who are meaningful to you and your business regularly. When you are out of sight, you are out of mind. At this moment, you are out of sight. What are you planning to do about it? Visibility is the key. Visibility is your responsibility.
3. Focus on the little things. You don’t need theatrics to impress your clients. What grabs their attention are the small courtesies that clearly indicate that they are important to you. Perform small courtesies daily. Let your clients know you care.
4. Do what you say you will do. This should not be hard as long as you speak the truth and keep things real. Customers do not expect the impossible. They expect the truth. More than ever before, people are looking for people they can trust and believe.
5. Realize you can’t be all things to all people. Identify your ideal prospect and your ideal customer’s profile. Then make “profiling” a good thing. You simply can’t afford to spend time and expend energy on prospects and customers who are not qualified to contribute to your eating habits. You are not running a charity. This is the key to your survival.
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