Which type of social ad is better?
- Video Ad
- Lead Generation Ad
- Carousel Ad
- Canvas Ad
- Depends on your goal
If you answered “5” you’re right!
Are you overwhelmed by all the social ad options? Here’s a 5 point roadmap to end the overwhelm and bring a clearer understanding of how to grow your business with social ads.
- Add your client list to Facebook and create a custom audience. If your list is already segmented in any way, create separate audiences for each one. Alternately, create some highly targeted audiences that are relevant to your unique ad. Here’s how to create your own unique audience.
- Create an ad using the Guided Creation tool. (It’s a bit more intuitive.)
- Build a series of ads for each of your audiences.
- Split test the ads by changing text and/or photos and videos to find the ones that work best for each audience. Also, check out Dynamic Ads to learn which text, graphics and/or video combinations perform best. How do Dynamic ads work? Inside scoop here.
- Add a pixel to your website to track web visits from Facebook users. Then, create a custom audience for these fans.
While this roadmap is only the start of a great advertising campaign, you’ll learn what works best with your own unique audiences. When you learn the ‘secret sauce’ for each unique audience, replicate that style, tone and voice in your future ads.
What’s working NOW for YOU?
