Recycle. Upcycle. Repurpose. Whether you hang out in the world of DIY or social marketing you’ll recognize these terms as trendy time savers.
In the world of DIY we think of upcycling as taking an old table and turning it into a trendy kitchen island.
Transforming your unique video content into a variety of other purposes and formats saves time and makes the most of your past efforts. Let’s explore ways to upcycle your own video content.
1. Embed the video into a blog post.
2. Share it socially.
a. Remember video can be added to not only Facebook and Twitter, but Pinterest, Instagram, LinkedIn, your LinkedIn Company page, LinkedIn Showcase page and You Tube.
b. Add captions and subtitles and post it socially. Facebook users are notorious for watching video without the sound. You-Tube loves captions and subtitles and gives you more reach when you include them.
3. Strip out the audio portion of the video and transform it into a podcast.
4. Include the video in an e-book.
a. Make the e-book into a lead magnet and grow your email list
5. Snipped into short segments each piece of your video can become a separate short video,meme or gif. Consider using each video as the creative in a video ad.
Bonus Tip: Create a really valuable video and use it as a lead magnet. Collecting email addresses is super easy with a valuable explainer video, destination guide or packing video.
No matter what name you call it, when you embrace recycling, upcycling and repurposing you’ll find your content has a longer shelf life and meets the needs of a wider audience of your fans and followers. Go ahead, get into this upcycling trend and watch your content creation take off!
By Catherine Heeg, international speaker & trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her atwww.cmsspeaking.com and sociall
