Travel professionals who have been offering travel insurance for a while have learned a few tips on the best way to offer this product. As you plan your strategy for adding travel insurance to your product line, consider the following tactics that have worked well for others before you.
1. Offer insurance with every airline ticket, cruise, or tour you book.
2. Automatically calculate the cost of insurance with each trip you book.
3. Quote the insurance as part of the total trip cost. (For example: “Mr. Jones, the cost of your trip, including trip insurance, is $XXX per person. How would you like to pay for that?”)
4. Include the cost of insurance on each client’s invoice. This could dramatically increase your insurance sales.
5. Stress the value of an insurance purchase, such as high levels of protection, low cost, and the peace of mind that the consumer has protected his or her vacation investment.
