So, you’re thinking “I just don’t have the time.” Can you afford NOT to make the time?
When you scroll through your social feed, which type of content are you most attracted to?
If you think video, then you’re not alone! According to recent studies, videos on Facebook receive more engagement than still images, and people retain more information from videos than they do from pictures.
Knowing what we know about the power of video, creating video ads is essential to your marketing strategy. Try these savvy tools for creating video ads that will captivate your audience.
Video Ads that Rock
When you’re looking to grow your business, spending a few dollars on a social ad will help take your brand awareness to the next level. Creating that ad using a video will gain you more reach and engagement than a static visual ad.
Facebook continues to make it easier to launch your own video ad campaign. Using tools like:
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Canvas Ads gets a make-over and is now rolling out as Instant Experiences. Watch for cool features like: Instant Forms, Storefront, Lookbook, Instant Storytelling and Instant Customer Acquisition.
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Do you LOVE Instagram and Facebook Stories? Now you can kick-start your Facebook Story with an ad. Similar to Instagram Stories, Facebook Story ads will give you the opportunity to expand the reach of a video, single image or slideshow.
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Video Creation Kit in your Ads Manager account provides you with square or vertical templates and transitions. All you need to do is add your visuals and your logo. This ad type can be placed on either Instagram or Facebook.
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Not sure which of your videos for your next campaign will be loved more? Remember you can easily split test to learn which is most valuable to your fans.
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Not sure which combination of ad text and video will be loved more? Dynamic ads will mix and match your content and visuals and test them on your audience. A winning match will be presented to you.
Why Video Ads?
Not sure if you want to spend a couple of dollars on a video ad? You may be in for a surprise when you tune in to this video.
Today is the day to take your video production to the next level. Don’t get left behind. Here’s news from Cisco: By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video.
What will be the focus of your next video and how will you advertise it to gain more reach?
Catherine Heeg, international speaker & trainer, takes the mystery and mayhem out of social marketing. She focuses on social media marketing strategies for the tourism and hospitality industry. Connect with her at www.cmsspeaking.com.
