5 Steps & 27 Minutes to a Savvier Social Presence

• Market during COVID
• Try to manage COVID
• Research travel options
• Meet with clients
• Host webinars
• The list seems endless at times… 

Then you add in social marketing…stressful, right? Wouldn’t you rather feel like you’ve got it all covered…that you’re a savvy marketer?
 
Here are 5 social marketing tactics you can do in 27 minutes or less to market your social presence, earn new fans & skyrocket your marketing savvy. These bite-sized ideas will have you prepped for the pent up demand that’s on its way to our industry.

#1 – Socially Savvy Signatures
If you’re feeling like your clients just aren’t finding you on social media, start with this one easy tactic.

• Add an invitation to connect socially right in your email signature. When you add a benefit statement, you’ll create the reason and incentive for your readers. Super easy! You may want to say something like this:   “Inspire your travel planning! ‘Like’ my Facebook page to learn more about unique destinations that will relax and rejuvenate you.”  (Remember to hyperlink the word ‘Facebook page’ as highlighted so readers can connect right to your social site).

#2 – Gain Traction with Themes
Do you have a theme of the week for your social marketing topics?

• No?  Now’s the time to jump on this task.  Not only will it save you time, it will save you the anxiety of thinking of what to post every day.
• Yes?  Change your email signature line weekly to reflect your weekly theme.  An ever-changing email signature line will catch the attention of your readers.

#3 – Blog Benefits
Are you put off blogging because you feel it takes too much time? Here’s why you’ll want to consider writing a blog:

• Want more leads?  Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 monthly. (Source: HubSpot)
• Want better brand awareness?  60% of consumers feel engaged/positive with a brand or company after reading custom content on their blog (Source: ContentPlus)
• Want to be found on-line easier?  Better SEO?   Blogging is responsible for 434% more indexed pages and 97% more indexed links (Source: DemandMetric)
• Want more buyers?   47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Source: DemandGenReport)

Don’t miss out on these benefits. Jump on the blog bandwagon and take your writing from bland to bang-on with these easy tips.

#4 – Video Vitality
Ok, so you’re saying you really hate to write, right? But you LOVE to be on camera and video is your best friend.

Here’s a quick way to marry video and blogging without much writing.

Take the time now to define and refine your ad audiences so you’re ready for the pent-up demand. I challenge you to find 27 minutes in your day!  I’ll bet it will be easy.

Each of these 5 tactics will take you 27 minutes or less and will set you on the road to your future success. How about trying one of these ideas every day!