A Message from the Director of Education:
WELCOME TO THE NEW CTA 10TH EDITION!
In the last few months, people have asked me: Why are you updating, revising and enhancing the CTA course when it’s already the industry’s leading certification program for front-line agents?
My answer is simple: The Travel Institute’s role and mission is to raise the level of professionalism through quality education in the travel industry. We don’t take that mission lightly; in fact, it’s our North Star for everything we do. We are committed to ensuring your access to the most timely and practical knowledge that will maximize your next client interaction, sales opportunity, marketing initiative, and so much more. For that reason, constantly updating and enhancing our content is what we do!
I could sit here and tell you all about the bells and whistles; instead, I’ll answer the questions that guided my team and me throughout this process:
What will I learn from this NEW CTA Edition, and how will it help me?
When you enroll in the NEW CTA 10th Edition, you will immerse yourself in 15 critical areas designed to help you:
- Attract more clients and increase your visibility with time-tested marketing and branding strategies from the ALL NEW Marketing and Promoting Your Business module. When we were researching and developing this content, we kept coming back to: If no one knows about your product and services, how can you expand your client list?
- Sell and earn more by closing more leads with powerful and proven sales techniques shared by successful industry professionals. At the end of the day, agents are sales people. But why are some better than others? How do they do it? There are many sales techniques and this module addresses them.
- Maintain and enhance your client’s trust by drawing from key ethical industry perspectives. Your client does not trust you until you prove you’re trustworthy. One silver lining of the pandemic is that clients want and need you—but you must earn, and keep, their trust.
- Upgrade your trip-planning process with new timely global destination updates and itinerary-building techniques. Let’s face it, planning travel has changed from the way you did it two years ago. Clients have different needs, and they want new experiences. Any successful consultant will tell you that destination and itinerary-planning knowledge is the key to success.
- Increase your revenue by implementing new marketing ideas in the all-inclusive and escorted-vacations markets. You had to pivot and look for new vacation experiences for your clients. We looked deep into other markets that will help you continue to deliver amazing experiences.
- Develop your travel specialty and attract your ideal client, using a proven step-by-step process. Should you specialize? YES! But how do you do it? Where do you start? Once again, we asked the best in the industry, and we got step-by-step tips and ideas that work.
- Protect your client’s valuable travel investment with updated Do’s and Don’ts of travel insurance. As a professional travel consultant, it is your job and your duty to educate your clients on travel insurance. But the question is: Are you familiar with what you can and can’t do or say? The depth of knowledge in this module is simply staggering.
- Minimize risk and improve payment efficiencies with best-practice tips found in the NEW critical and timely module, Accepting and Processing Payments. If you are selling, handling payments is a natural next step. However, there is an entire universe of knowledge in this area that you need to be successful. Do you have it?
- Build deeper relationships by employing new communication and listening skills. Some people will say, “How will this help me?” Communication is the single most-used skill in sales, customer service, building trust, and so much more. Could you use some new techniques?
- Improve client conversations–through vetted questions used by seasoned pros and that will directly impact your qualifying process. Oftentimes, the reason clients didn’t make their vacation plans with you is because you did not qualify them correctly. Once again, we looked to many in-demand travel consultants for tips and strategies so that you, too, can succeed.
As you can see, when we set out to work on the NEW CTA 10th Edition, we were laser-focused on bringing you techniques that will impact your next call, your next marketing initiative, and your next trip-planning process. The travel industry is changing in front of our eyes. Every day, there are new protocols, new rules. Your jobs have become harder, and your clients are demanding more. So you must be prepared. You need to be armed with the skills and knowledge that will propel you forward. There is no question the CTA 10th edition will do that. The only question is… Are you ready to take your travel career to the next level?
Learn more and enroll today!
