Today’s post is brought to you by Jennifer Dugan, CTA, Founder and CEO, Dugan’s Travels
Marketing your FAM (Familiarization) trip after you’ve returned home is a pivotal step in turning that memorable journey into new opportunities and clients. Here are some strategies that I’ve found effective:
1. Share Comprehensive Trip Reviews
I can’t emphasize this enough – detailed reviews matter. Write comprehensive reviews covering hotels, restaurants, activities, and your overall experience. Share these on your website, blog, and social media. Be honest and informative to establish trust with your audience.
2. Create Engaging Content
Dive into your treasure trove of photos, videos, and notes from your trip. Use these to create engaging content. It could be travel vlogs, captivating photo albums, informative blog posts, or even short documentaries about your journey.
3. Host a Post-Trip Webinar or Event
Organize a webinar or event where you share your experiences, insights, and recommendations with potential clients. This can also be an excellent platform to introduce special travel packages inspired by your FAM trip.
4. Email Marketing Campaigns
Don’t forget about your email subscribers. Send out a series of emails showcasing the trip highlights, lessons learned, and how it can benefit them in planning their travels.
5. Utilize Testimonials and Interviews
If you’ve gathered testimonials or conducted interviews during your trip, share these to add authenticity and diverse perspectives to your content.
BONUS:
6. Social Media Campaigns
Use different social media platforms strategically. Instagram is perfect for sharing photos and short videos, while Facebook suits longer posts and stories. Twitter can be your go-to for quick updates and links to your blog posts.
