Here are five tips for designing and using your website for the group travel market:
1. Make your website easy to navigate. Keep your customers engaged by including clear information and easy navigation. Be sure to include your contact information on all pages.
2. Have a separate page—or, better yet, an entirely separate website—for your group travel specialty. This will differentiate your group products from other products you may sell, giving group travelers the sense that they, too, are different from the average traveler. Use keywords on each separate page to help
with SEO.
3. Focus on the value of your services and the travel experience rather than on the price of your products. Travelers are likely to buy based on what they receive in return for their investment.
4. Include testimonials from satisfied clients, the media, and others. Consumers are influenced by what seemingly objective sources say, so using testimonials can be an effective group travel marketing tool. Other objective resources, such as destination and product reviews, can also be influential. Conducting post-travel surveys is a great way to get testimonials, as is sending out emails requesting feedback with links to your website (or social media pages). Be sure to ask for permission to use the input.
5. Monitor and update your website consistently or as needed. If you don’t want to include relevant, practical, and timely information, it will leave you in the dust compared to your competition and, thereby, could detract from your brand. The key to effective Internet marketing is to convince potential clients that you are a professional who appreciates them and their business—and can deliver exceptional value through your specialized service and expertise.
