Content marketing is a great way for travel professionals to generate sharable content. Anyone with an iota of expertise about a topic can leverage his or her knowledge to gain exposure online. To follow are 5 strategy tips for building a winning content marketing strategy.
1. If you have not already done so: create a blog or better yet make a WordPress website to serve as the hub of all your online activities. If you have been putting off taking the time to create your own blog, it’s not to late to get started. A winning content marketing strategy starts on a website that you control.
2. Post content frequently to catch the attention of the search engines. A lot has been written about this topic because it is very important. Content on your website should be updated at a minimum a couple times a week. Try to get in the habit of writing. It is not necessary to make lengthy articles, instead think about answering a common question or remark about a trending travel topic that is in the news. Once you get in grove, writing good copy becomes second nature. Make it a goal to make an editorial calendar and stay with it for a couple of months.
3. Know your keywords. Try to pick five keywords or phrases that best describe your travel niche. Use these words and phrases to describe your business in all your articles, image tags, and video descriptions. Your digital footprint will reflect your keywords so there is no question about what you offer.
4. Think beyond words to tell your story. Content is anything these days online. Experiment with making videos via your SmartPhone using Instagram and Vine. These apps are easy to use and help increase reach to your audience.
5. A picture is worth a thousand words. The easiest form of content creation is in the form or photos. Posting photos to social media sites is the quickest way to content marketing success. In a perfect world, you will house most of your images on your website’s blog (see #1 above). Use images as inspiration for blog posts and share photos on your social networks like Facebook, Twitter, and Pinterest. Make sure to include your keywords (see #3 above).
Please rate this tip!
By Carrie Finley-Bajak
