Do you shy away from cameras and being the center of attention? Or do you LOVE being right in the action?
The classic line from Shakespeare’s Hamlet, “to be or not to be” probably wasn’t referring to whether or not you should appear onscreen in your next social video… but it still applies.
Getting in front of the camera is a great way to build a real connection with your audience but you can still create killer videos from behind the scenes. Regardless of which style you prefer, these tools and strategies will help you create professional and effective videos.
Video without Being the Star
Ok, so you’re still choked with fear at the thought of creating videos, here’s some ways to benefit from video without being in front of the camera.
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Create a Video Slideshow. Using tools like Animoto, Smilebox, Adobe Spark and even the Facebook Video Slideshow tool you can change your still images into short, snackable videos.
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Facebook Video Templates. Within your Facebook Ads Manager account there’s an option to create a short 6-15 second video using templates provided by Facebook. You simply supply the still images and a bit of text and Facebook will create a video ad for you.
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Turn your blog into a video. Your blog articles can quickly become videos with a tool like Lumen5.
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Explainer videos are a perfect way to introduce your viewers to your new booking engine, website or attraction. Check out platforms like Wideo, Biteable, Animator
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Animated videos can be a fun way to relay stats, research or intangibles. Check out tools like Powtoon, Raw Shorts, Biteable, and Vyond, Wave. Grab access to these videos that were created by my team using Wave and Canva.
Tap into the power of video TO BE the travel pro who’s top of mind and tip of tongue with the right clients and prospects.
