This Friday you’re getting two Fives for the price of one, because I’m going to tell you not just how to create leads for your travel business, but how keep your clients coming back. There’s no magic – just a little strategy, personal attention, and timing.
1. When you meet someone, get their contact information. And, ask if they would mind if you add their name to your database. It doesn’t matter whether you meet someone on the street, at a trade show, or a meeting – have your card ready and get theirs! Then, be sure to ask to add their name to your database (they’ll most likely say yes), because there’s nothing worse than unsolicited email. It’s called SPAM and it gets blocked. Yours won’t.
2. Send them a quick personal note – just something simple to say it was nice to meet them at [fill-in-the-blank], and that you’re available any time if they want to get the insider news on upcoming deals and hot new resorts. Also, if you have one, mention your referral bonus program (you should have a referral bonus program!).
3. E-Blast away! A few weeks later, after you’ve added them into your mass-mail service, send them an e-flyer with a video about what makes your travel agency unique. Don’t have a video yet? Invest! From here on out, add them to your lists to receive your email blasts – both the ones for your business, and travel deal blasts from your vendors. One of my favorite e-mails I send out compares our travel services to what people can find online (and there are so many ways people can go wrong with online booking!).
4. Call them. Yep, seriously. After about four months of e-blasts and deals, I’ll actually call a lead by phone just to say “Hello,” and start building our personal relationship by being genuinely interested and friendly.
5. Show your appreciation. Retaining your clients is as easy as appreciating them. That’s all you need to do! At the beginning of every year, I send out a note thanking my clients for their business, and each of my agents does the same with all of their clients. In the note, be sure to remind your clients about your referral bonus program, because that shows appreciation too!
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Tammy Levent, Public Speaker & Business Mentor
Click here to read Tammy’s bio and a sampling of her achievements.
