Branding is about more than your company logo – it’s who you are as a person and as a professional, and it’s what people will remember long after you leave your current company. When you do it right, you’ll gain a loyal following of clients and contacts who will be with you through every stage of your career. Here are my top five tips to branding yourself effectively.
1. Brand your full name, along with your business, on business cards when you introduce yourself on your website and everywhere else.
2. Say your name over and over again in person, online, and in your marketing materials. Print a lot of business cards, and hand them all out (I go through 5,000 a year).
3. Build your brand by writing articles for local and national publications, or by simply writing a blog – anything that positions you as the expert in your field.
4. Use Google authentication to make sure that your name is associated with all of your content.
5. If your name isn’t easy to brand, consider changing it. I went from Stamatia Kavourakis to being the only Tammy Levent in the world – and I’ve never regretted it.
Many travel agents and agency owners only think of branding their businesses, but (especially now) businesses come and go. Your reputation for excellence lasts forever – and so does your name. When you brand what lasts, you’ll never be out of business.
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Tammy Levent, Public Speaker & Business Mentor
Click here to read Tammy’s bio and a sampling of her achievements.
