With the industry waking up and clients ready to book, now is the perfect time to spruce up your social media profiles.
I have five tips to get you started today:
- Profile Pictures
A logo is appropriate for a big agency main page, but for an individual agent’s page, there is so much value in clients being able to see you! Your photo will make an impact when
- It was taken recently
- Your face is clear, not in shadows or out of focus
- You are the only person in the photo
- Facebook Page Info
On Facebook, make sure all the “Page Info” section is up-to-date. Look over your:
- Description
- Business Hours
- Privacy Policy
- Products (here I list my specialties)
3. Add a website link to your Instagram profile
Make this a call to action to make it easy for followers to connect with you. Some things it can link to:
- Quote request form
- Agency website
- Lead magnet
- Your blog
- Your Facebook Business page
- Make the most out of your Instagram bio
With only 155 characters, you need to make this area count.
- Followers want to know who you are and why they should pay attention to you
- Include a call to action
- Use emojis
- Type out separate lines to make it easier to read
5. Utilize Instagram’s Public Business Info section
In the app, click “Edit Profile”
- If you haven’t already, link your Facebook business page to your Instagram profile
- Select a category
- Add in the contact options; this will activate the contact buttons for the public
I know, this is a lot to take in. Would you like a link to my video lessons and PDF checklists for these tips? Click here for a free sign-up to access the videos.
The whole month of April, I am teaching mini lessons every Monday and Wednesday at 1 PM Eastern. Follow me at @gutsgritgoals on Facebook and Instagram and sign up to get live notifications.
Dana Zificsak, CTIE, is a certified business coach and member of The Travel Institute’s Professional Educators Program who knows many travel agents struggle with what to post on social media. She teaches a step-by-step formula, which results in posts that invite their followers to click, like, and comment.
Every Monday, Dana sends out three post ideas for you to use to engage with your social media followers. Sign up for free here: https://lp.constantcontactpages.com/su/wJVlBL2/idealist
Email Dana or visit her online at www.gutsgritgoals.com.
