Are you on the fence about blogging? Travel colleagues tell you that a blog is essential. ‘Experts’ say you have to blog if you want to grow your brand.
Yet, deep down, you don’t really want to blog, and you’re not sure the ‘experts’ understand your brand. In fact, you probably have a long list of reasons you don’t want or need to blog, right?
Let’s just add the fact that most people don’t think they like to write! And you’re done! No blog in your future!
Is that little voice saying…but, but, but…HATE to write?
Even if you hate to write, here’s a simple solution.
So many people in our industry tell me they don’t have the time or talent to write. Other tourism pros say they just can’t commit or schedule their writing time because they travel constantly or are swamped with post-pandemic bookings.
Do these sound like the reasons you’re not writing a blog? If so, don’t write!
But…You may want to reconsider when you see these stats!
Flip your future
Let’s take a different train of thought when thinking about blogging. Turn on the power of video and visuals to make blog writing a snap!
Start here: Simply embed a video into your next blog post then:
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Write an engaging opening paragraph
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Insert the video
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Write a closing paragraph
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Link to related articles
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Boom! You’re done! Post your blog socially and market like crazy!
Max-out your time with these tips to create ‘content chunks’ that can be used in the future.
Do you have a plethora of photos? How about creating a photo blog to tell your story visually? Pictures really do speak louder than words!
Start here: Choose your best photos relevant to your blog topic then follow this easy roadmap:
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Write a catchy opening paragraph
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Upload images that tell your story for you
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Insert as many story-enhancing images as you’d like and include captions for each
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Create SEO-friendly subheadings
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Write a closing paragraph
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Link to related articles
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Done! 45 minutes spent on your masterpiece!
Don’t let your blog time be a one-and-done project. Repurposing your blog will give you not only more social content, but it will earn you more eyeballs, too. Here’s a simple repurposing roadmap.
Picture what the future of travel will look like! Your blog writing will help shape this vision for your readers! So, get off the fence, pick up your pen or keyboard and start blogging today!
Catherine Heeg, International speaker & trainer, takes the mystery and mayhem out of social marketing. She focuses on social media marketing strategies for the tourism and hospitality industry. Connect with her at www.cmsspeaking.com.
