Whether you are a new travel advisor or an experienced veteran, it is always a good idea to have your brand be top of mind. You’ll want to always see how you promote yourself to clients in your email, website, social media, video and so many other marketing outlets. It is critical in today’s world to have a strong, identifiable, unique brand. It represents YOU and creates the face you present to the world. It helps you stand out from the competition.
To learn more about branding and promoting your travel agency, take advantage of The Travel Institute’s Season of Giving 20% savings and enroll in the Certified Travel Associate (CTA®) program.
The following tips are from the CTA’s Marketing and Promoting Your Business module:
Five Benefits of Branding
- It builds recognition. People feel most comfortable doing business with companies familiar to them. You should build a consistent, uniform brand through your logo, tag line, marketing materials, website, social media, and interactions with people. Use a consistent image in all these areas as you convey the message of who you are. It should not be different in different places; it needs to be the same throughout.
- It builds uniqueness. Branding your business is the key to letting potential clients know what makes you unique from the myriad other options available. You may offer the same cruise as another advisor, but your brand and what it represents resonates with clients, causing them to choose you as their travel advisor over all others.
- It sets client expectations and creates trust. Keeping your brand promise builds your reputation and creates happy clients.
- It helps generate new business. You want to leave an indelible impression on your clients, so, whenever someone asks them about travel, you are the first person who comes to mind. And having a strong brand will allow you to target and attract new clients.
- It helps you focus your marketing effort. Focus on spending money only on campaigns that align with your brand message. It also gives you the freedom to turn down marketing opportunities if something does not align with your brand.
Once you have earned a specialist status in your chosen niche, you should publicly proclaim that you offer a unique travel product to a target audience. You are—or soon will be—the expert, and your clients or potential clients need to know it. So do your suppliers and vendors.
