Marketing your value and services is critical to your success in the travel industry. Your certification gives you a powerful reason to elevate your brand and show clients the real value you bring. For many, this is the hardest part of the job, but it doesn’t have to be. This guide is here to give you practical tips to put you front and center..Â
Show it off! Let people know about your certification–from now on, every time your name appears, your credential letters follow.Â
- Add Your Certification Badge:
to display your CTA®, CTC®, CTIE® badge and link to your digital credential on your website and email signature. Be sure to update your name with your designation even on social media profiles. Â
- Â Announce your new certification: on social platforms and be sure to tag us (@thetravelinstitute) so we can share.Â
- Â Update Your Directories: with your consortia, host agency, or associations where your name appears with your new credentials and a link to your digital credential.Â
-  Write Your Elevator Pitch:
In 2–3 sentences, explain who you help and why someone should work with you now that you are certified. Having this prepared and practiced will make it easy to work into conversations or networking opportunities.
-  Take a Professional Headshot:
A high-quality photo makes a strong first impression everywhere you appear..Â
-  Customize a Press Release:
Use The Travel Institute’s templates to announce your certification.Â
-  Update Social Bios with Certification and Contact Info:
Let visitors immediately know you are a certified professional and how to reach you.
-  Use Hashtags and Tag Vendors/Destinations:
 Add the hashtag #CertifiedAdvisor when posting to let people know another way that you have earned your certification from The Travel Institute. Feel free to tag us in important posts so we can share and collaborate with you.
-  Print Professional Business Cards:
Include your name, certification designation, and contact info that includes your website and social media handles.
