AI Foundations: Understanding the Tools, Trends, and Ethics

Presented by:  Angela Hughes, CTC, Owner, Trips & Ships Luxury Travel

Discover how generative AI is reshaping industries and what it means for travel professionals today. This session will explore the fundamentals of AI, highlight key tools and trends driving innovation, and examine real-world applications in travel planning, customer engagement, and operations. We’ll also address the importance of responsible use—balancing efficiency and creativity with ethical considerations. Whether you’re just beginning to explore AI or seeking practical strategies, you’ll leave with a clearer understanding of how to integrate AI into your work.