Comprehensive, year-long initiative reinforces industry growth through education
The Travel Institute and Princess Cruises announce a new, year-long strategic alliance designed to elevate the professional development of travel advisors through a multi-dimensional approach to professional education, engagement, and recognition tools to drive long-term business success.
“Princess Cruises is an iconic travel brand and our exciting new collaboration demonstrates our shared vision for advisor professionalism that leads to greater industry success. We are grateful to see our joint commitment come to life,” enthused Guida Botelho, CTIE, vice president for The Travel Institute.
The collaboration between Princess Cruises and The Travel Institute focuses on specific initiatives that support professional development and advisor success. Key highlights include:
- Curriculum: Collaboration on content for The Travel Institute’s new Alaska Destination Specialist Course, set to launch in Q2 2026 and aligning with the debut of Star Princess, which offers Alaska sailings.
- Advisor Professionalism:
- Scholarships: Princess funding of scholarships for TRIPKIT and The Travel Institute’s 3-tier advanced certification program, including CTA, CTC, and CTIE.
- Industry Introduction for New Agents: Princess sponsorship of The Travel Institute’s New to the Travel Industry webinars, which introduces potential new talent to the industry and offers practical insights and actionable advice on the skills and knowledge necessary for success.
- Certified Alumni Recognition and Incentives:
- Continuing Education: Certified graduates who complete the Princess Commodore Program earn ten continuing education units, or CEUs, as required, toward maintaining active certified status.
- Certified Alumni Recognition: Princess is recognizing The Travel Institute’s certified alumni through a special opt-in booking incentive for CTA, CTC, and CTIE graduates, celebrating professionalism and a continued commitment to learning.
Princess is also leveraging its network to support The Travel Institute’s initiatives with advisors and to advocate for the value of travel professionals within and beyond the travel industry. “Travel advisors are the lifeblood of our industry. By investing in their education, we’re investing in the long-term success of the entire travel community,” remarked Carmen Roig, senior vice president, sales and trade marketing for Princess Cruises. “Our expanded commitment with The Travel Institute demonstrates our confidence in their mission to elevate advisor professionalism and uphold the highest educational standards across the industry.”
Botelho emphasized the critical role of all industry leaders and organizations in enabling The Travel Institute’s non-profit mission to deliver industry-leading education. “The quality education we deliver does not happen in a vacuum. It takes committed partners who believe in developing professionals to strengthen careers and elevate our industry,” she asserted. “We’re excited to see so many industry leaders stepping forward to invest in meaningful education as a driver of long-term success.”
Learn more at Princess Cruises.
