Do you love all the cool graphics you see on your social feed?
Are you envious of colleagues and competitors social videos?
Do you wonder how they find the time to get so creative?
Keep your social sites so packed with compelling content that your clients can’t help but pay attention and tune in! Consider using the following ideas to enhance your online content production and make it enticing for clients to share online
#1 – Imaginative Content
Conquer the content production arena by incorporating your photos, videos, blogs and presentations into a series of imaginative content that showcases your expertise. Mix up the types of content you share socially. This will attract a variety of viewers ranging from those who prefer image to those who will only look at videos. Consider adding text to your images to ramp-up the shareability. Here’s some graphic images you’re welcome to use in your own social posts. Simply download here and use for free.
#2 – User-Generated Content
Ignite your audiences with a mix of user-generated content that you have written permission to use. Connect with your clients who have sent you photos of their past travels that you’ve planned for them. Get their permission to use these images or images from more recent vacations. Tip: Choose to use images that feature iconic sites, unique activities, food or groups of people that portray your unique audience.
#3 – Video from still images
Take your story-telling up a notch and gain more engagement by creating video from your collection of still images. Using tools like Facebook Slideshow, Animoto, Flip-A-Gram or Adobe Spark, you can create intriguing, shareable video. Here’s a crash course in creating a video slideshow on Facebook.
#4 – Live streaming video
Tune in to the power of connecting and informing via live-streaming video. Consider live-streaming about a top-selling destination or ship. Go live from the destination or ship and walk your viewers thru the excitement. Consider interviewing travelers and/or personnel from your destination or ship. Want a list of ideas to talk about? Check out these topics. Tip: Extract the audio from your video and publish it as a podcast.
#5 – Infographics
Do you have a number of long-favorite travel tips? Do you amaze people by your packing skills? Share these types of tips in an infographic. They’re easy to create using free or nearly free tools. Build your credibility and shareability when you make them interactive (clickable with links to more content).
With these unique types of content you’ll find your weekly editorial calendars will nearly create themselves. This will give you more time to focus on what you’re brilliant at…selling travel.
Catherine Heeg, international speaker and trainer, focuses on social media marketing & communication for the travel and tourism industry.
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