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Sriramya Prathi, CTA – Alumni Spotlight

CTA Alumni, Sriramya Prathi, Head shot

Can you share a moment in your career when you realized, “This is exactly what I’m meant to do”? When I first got into this business, I hated the idea of being a salesperson. It felt pushy and uncomfortable. But after sitting through countless webinars and vendor presentations, I realized sales doesn’t have to be […]

Promote Your Professionalism: The Story Your Photos Tell

Travel professionals work in a highly visual industry. Long before clients read your bio, review your credentials, or schedule a consultation, they often are interacting with your photos. Whether photos appear on your website, social media profiles, email marketing, or other promotional materials, the images you choose help shape the perception of your business.Throughout this […]

Promote Your Professionalism: Your Signature Speaks

As a travel advisor, you likely spend a great deal of time focusing on your website, social media presence, marketing materials, and client communications. Yet one of the most frequently viewed pieces of your professional brand is often overlooked: your email signature.Think about how many emails you send each week. From responding to inquiries and […]

Promote Your Professionalism: Does Certification Matter?

As a travel advisor, every investment of your time and money should be intentional. With so many training opportunities available, the question isn’t whether you invest in your professional development; it’s whether that investment will help you serve clients better, grow your business, and build the career you want. And the results speak for themselves: […]

13th Annual Promote Your Professionalism Campaign Underway at The Travel Institute

50% Scholarships Support Advisor Skills, Credibility and Business Growth The Travel Institute, a non-profit organization and the industry’s education leader, has launched its 13th Annual Promote Your Professionalism, or PYP, Campaign, running now through July. The month-long initiative provides travel agents, agency owners, and suppliers with access to 50% scholarship funds across its flagship, three-tier […]

The Real Value Behind Selling All-Inclusive Resorts

All-inclusive resorts are often seen as the “easy sell.” The client wants a beach, food included, drinks included…done. Right? Not exactly. Behind what looks like a simple booking is a lot of decision-making that directly impacts your client’s experience. Not every all-inclusive is created the same, and understanding the differences is where advisors really start […]