Caring About Professional Standards
When we hear that the industry needs higher professional standards for those entering the profession, it is important to remember The Travel Institute’s history and purpose and to be reminded of the role we currently play in serving that need. In 1963, an executive committee recommended that a chartered, non-profit Institute be created to: Establish higher […]
Keys to Success in Selling Group Travel
Products, Trends, Price, Exclusivity, and Timing. What do these five words have in common? They are all part of your overall sales message and strategy! As a travel agent who focuses on group travel, it is important to have a wealth of knowledge about all these areas, so you can curate experiences to meet your […]
Understanding Cruise Groups
Group Cruising is a top-selling niche. In fact, many advisors base their entire business model on this specialization. Certainly, there is much potential for groups with cruise vacations, and there is an ease to this focus. That being said, there also are complexities you must understand before signing your first agreement. The Travel Institute’s NEW […]
Exciting News: NEW Group Travel Specialist Course!
Introducing the brand-new Group Travel Specialist Course from The Travel Institute! Designed to equip you with the essential knowledge and skills needed to succeed in the lucrative world of group travel, this course is curated carefully to help travel advisors unlock unlimited possibilities for your group travel business. Group Travel is easy math. You can […]
Leader to Leader: Industry Longevity Takes Much More Than ‘Checking the Box’
Sixty years in business is no small feat. There’s truly something special about achieving such a milestone. So, I’ve been pondering, how has The Travel Institute survived and thrived in our fast-paced, ever-evolving industry for six decades? Sifting through our vast archives and history, and listening to the reflections of industry leaders and long-time supporters—such […]
How Effective Are Your Emails?
Email has become the most common mode of professional communication. Why? Email brings many of the advantages of sending a letter—plus speed close to or equal to that of a phone call. An email message is noninvasive and almost instantaneous, and it allows recipients time to review the message and respond at their convenience. It […]
Hot Tip Tuesday: The Evolution of Study Groups over 60 Years
The Travel Institute has a rich history that spans six decades, and study groups have played a significant role in shaping the educational experience for aspiring travel professionals. These groups have evolved over time, adapting to changes in technology, education, and the travel industry itself. Since its early days, The Travel Institute recognized the value […]
How Travel Agents Can Avoid Fraudulent Bookings
One of the largest—and most complex—segments of travel planning is air transportation. As a travel advisor who must provide accurate and timely information to clients, it is very important to understand all facets of air. When arranging air travel for your clients, you likely are using either a global distribution system (GDS), directly with the […]
How Does YOUR Sales Cycle Flow?
Whether you are a new travel agent or an experienced travel advisor, the one skill that is critical to your success is sales. There is much that goes into selling, communications, understanding needs and, very importantly, understanding the sales cycle. If you are new to the travel industry and want to strengthen your business in […]