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“CRM 101: Understanding the Basics”

April 29 @ 1:00 pm EDT - 2:00 pm EDT


Presented by: Richard D’Ambrosio, – Retail Editor, Travel Market Report


In this session, Richard D’Ambrosio will discuss the fundamentals of how consumers purchase travel today, and how they enter and exit your sales funnel on their path to purchasing a vacation. He’ll show you how a Client Relationship Management (CRM) tool can help you engage prospects and clients along this path, as they discover their vacation options and consider working with you. And finally, he will talk about how CRM tools can help you understand your most important sales metrics, and gain a stronger grasp of them to increase your sales and profits.

About the Mastering CRM, 3-part Series

For too many travel agents, Client Relationship Management (CRM) remains an elusive, and seemingly “expensive” concept. The majority of agents avoid acquiring and engaging with CRM tools that could enhance their sales lead generation and produce more sales from their existing client base.

In this three-part series, Richard D’Ambrosio will illustrate the core business-building benefits of good CRM skills, debunk CRM myths that may be preventing you from supercharging your agency’s marketing and sales, and help you build a business plan to produce a return on your investment.


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This session qualifies for 2 CEUs.


April 29
1:00 pm EDT - 2:00 pm EDT
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