Defining Your Non-Negotiable Boundaries in Business

Presented by:
Jennifer Jacob and Robin Bradley, Co-Founders – TIQUE

In this session, Jennifer Jacob and Robin Bradley will share how to decide what your non-negotiables are, how to confidently communicate them to clients, and how to build systems that uphold those boundaries without sacrificing client experience. She’ll also walk through how different client types and target audiences require different boundary structures, helping you align your policies with the clients you’re best suited to serve. You’ll see how boundaries directly impact profitability, scalability, and overall business sustainability, with practical examples you can implement immediately.