Group Travel: A Niche Market Specialist Course

Welcome to the Group Travel Specialist Course. You are about to embark on an amazing learning journey.

Education Hub:
This course is included! Visit the Education Hub and select the course. While you’re there, you can also explore the many other learning and career development opportunities available.

$89.00

INDUSTRY LEADING Training, FOR OVER 60 YEARS

Welcome to Group Travel

Our goal is to help individuals be prepared to handle group travel from A to Z. Starting with business planning, marketing, and selling to negotiating and understanding contracts and agreements, understanding costing, and, very importantly, crafting unforgettable unique experiences for your clients.

A Special Thank you to our Sponsors

This course is designed for the travel consultant who wants to receive a deeper understanding of the group travel market. After completing the readings and activities, the student should be able to:

Discuss the scope of group travel, including what constitutes a group, strategies for finding group travelers and working with Pied Pipers/group leaders, and the benefits of booking groups.
Describe appropriate options and approaches for branding and promoting group trips.
Craft a sales message that appeals to group travelers.
Be familiar with questions to ask clients to help them find the appropriate group travel experience.
Explain the basic mechanics for booking and managing cruise groups, land-based tour groups, and hotels/resorts for groups.
Craft a business and marketing plan that will support a group specialist focus.

Practical tips and advice

Group Travel experts share insider information to enhance your sales and marketing skills.

Multi-media presentations

Enhance your understanding with new ideas and tips from presentations to elevate your knowledge and know-how.

Application activities

Develop plans and layer your learning utilizing practical and timely application activities, quizzes, and knowledge checks.

Become a Specialist

Establish your consumer-facing group travel brand by earning coveted and well-recognized industry certification.

Journey to Success

Your Learning Experience

The Group Travel course comes alive in this immersive online learning experience through spectacular images, videos, interactive exercises, and so much more.

- Students have 12 months to complete their studies
- Course length: 6 to 8 hours

Course Curriculum

Introduction: Group Travel

Lesson 1: Introduction to the Group Travel Market

Introduction to Group Travel
The Potential Benefits and Challenges of Specializing in Group Travel
Group Travel Categories
Group Travel Packaging

Lesson 2: Group Travel Branding and Promotion

Branding and Promoting Yourself as a Group Travel Specialist
Promotion: Direct Mail, Advertising, and Networking
Promotion: Newsletters, Public Relations, Presentations, Word of Mouth
Promotion: Your Online Presence

Lesson 3: Group Sales

Group Sales
The Sales Conversation
Creating the WOW Effect

Lesson 4: Pied Pipers/Group Leaders

Pied Pipers/Group Leaders
Pied Piper/Group Leader Contracts

Lesson 5: Cruise Groups

Introduction to Cruise Group Travel
Understanding Cruise Groups
Group Travel Cruise Agreement
The Importance of Reporting

Lesson 6: Hotel/Resort Groups and Land-based Groups

Hotel/Resort Groups and Land-based Groups
Hotel/Resort Groups
Land-based Groups

Lesson 7: Creating a Group Travel Business/Marketing Plan

Creating a Group Travel Business/Marketing Plan
Marketing Strategy

Testing

Group Travel Specialist

Become a Certified Group Specialist and be ready to increase your Group Business.

Students have 12 months to complete their studies
Take the closed book multiple choice test
Complete Experiential Checklist

Continuing Education Units

Completion of this course qualifies for 10 CEUs toward maintaining the CTA, CTC, or CTIE certification.

Education HUB

Whether you’re aiming to grow your bookings, strengthen your expertise, or elevate your service, the Education Hub is your ultimate resource for continuous learning and professional success.

Start exploring today and unlock your full potential.

RETURNS/REFUNDS:

All products purchased from The Travel Institute are NON-REFUNDABLE. This includes memberships/subscriptions; online/downloaded courses and materials; textbooks and reference materials; and/or materials not created by The Travel Institute (3rd-party products). Damaged products will be exchanged for the same title.