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The Value of Certification: Is It Worth the Time and Effort?

Part two of a two-part series.

Through July 31st, we are offering 50% Certification Scholarships to all travel professionals seeking to improve their knowledge and to develop their professionalism. Scholarships are limited, so apply today

Promote Your Professionalism advertising image. The three certification logos (CTA, CTC and CTIE) are on an image of two people admiring a fjord. The words "50% Scholarship - Promote Your Professionalism" are also imprinted on the image.

Last week, we shared heartfelt comments from The Travel Institute’s graduates about what becoming certified has meant to them.

This week, we asked our alumni to describe to their uncertified colleagues some of the benefits they have enjoyed since earning their credentials.

This is what they said:

Confidence and Credibility

  • As a travel professional, certification is an important piece that reflects my dedication to the profession. When I share with people that I have received the CTIE Certification, it helps build credibility. In addition, it opens up dialogue around what the certification is and what I did to earn it. Take the time and invest in yourself by taking the certification. I highly recommend completing any training that is going to reinforce your commitment to this profession. Once done, share it with everyone and have the conversation so they know you are a professional travel expert committed to learning and growing. They will definitely feel validated in doing business with you and will want your expert opinion in planning their vacation.—Drew Daly, CTIE World Travel Holdings
  • The confidence and credibility will be the most valuable differences being certified will make in your career.—Gena Garcia, CTA Automobile Club of Southern California
  • My CTA achievement has given me more confidence and, I believe, more credibility. Whenever I see a degree or achievement designated after someone’s name, it gives me a little more confidence in their abilities. —Amy Shapiro, CTA Wave Goodbye Vacations and Honeymoons
  • Certification has provided me both personal confidence in my knowledge and abilities as a Travel Advisor and credibility with my clients. There are many travelers seeking professional assistance with their vacations. Your CTA credentials show your clients you’re the professional they are looking for. -—Zac Wilson, CTA Daydream Vacations  

 

Success and Sales

  • My CTA & CTC professional certification training has been far more than just studying to pass a test to earn a certification. It has benefited me by helping me learn business methods and practices that will help make me a professional travel advisor. My certification has also provided me the tools necessary to assist in operating a successful business.—Hans Hess, CTA, CTC Cruise & Vacation Planners
  • I can’t stress the importance and success rate of this program after completion! My agency’s bookings and revenue increased exponentially!—Rowanne Gallo, CTA, CTC Globetrotters, Ltd. 
  • At Cadence, we believe that, while travel careers stem from a passion for travel, relevancy and education are the passports to success. By providing learning opportunities for growth, we inspire our advisors to be both creative travel visionaries and savvy professionals.—Wendy Burk, CTA, CTIE Cadence Travel
  • Achieving my CTC certification through The Travel Institute was a great investment to my future and has opened up new opportunities for advancement. It also provided something no one can ever take away, which is knowledge and skills I will apply in every opportunity I am given. The travel industry is ever-changing and the more you proceed to learn, the more successful you will become.—Stacey Lee, CTA, CTC Family Adventures Club
  • To my colleagues: There is something to be said about furthering yourself and taking each continued step in this career. On a day-to-day basis, we get into a routine where we service and cater to our clients and tend to forget about ourselves. The continued education is invaluable. The inspiration and the acknowledgment by my clients & peers are priceless. It will alter your bottom line in more ways than imaginable.—Sabine Graf, CTA, CTC, CTIELetsUTravel, Inc.

 

Are you ready to sell more, make more and receive more referrals? Invest in yourself during Promote Your Professionalism and break through to your next level of success. This is the perfect opportunity for you to join the 30,000+ colleagues who have realized the tangible benefits of certification from The Travel Institute. 

Time and scholarships are running out. For full consideration, you must apply by July 31.

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