Norman Wray, CTA – Alumni Spotlight
What inspired you to pursue a career in travel and tourism? Was there a defining moment? I love travelling and exploring new places. I also love to help others. With that combination, it was an easy choice for me; so after early retirement from my job, I went full-time. Can you share a moment in […]
How to Win—and Wow—Group Travel Clients
Group travel can be one of the most rewarding—and profitable—segments of your business when approached with intention, expertise, and ongoing education. Selling groups isn’t about using a one-size-fits-all pitch; it’s about understanding people, products, timing, and value. That level of confidence comes from learning the fundamentals and staying current, which is why education plays such […]