Alumni headshot - Alison Santoro, CTA

Allison Santoro, CTA – Alumni Spotlight

What inspired you to pursue a career in travel and tourism? Was there a defining moment?

I’ve always loved traveling and exploring new cultures. After retiring from a finance career, I realized I wanted to turn that passion into a profession. The defining moment was when I decided to help others create unforgettable experiences, especially in luxury travel where attention to detail matters most. Combining my organizational skills with my love for travel made this career the perfect fit.

Can you share a moment in your career when you realized, “This is exactly what I’m meant to do”?

After planning a honeymoon for a couple traveling through Milan, the Dolomites, Florence, Tuscany, and the Amalfi Coast, I received heartfelt feedback from them about how perfect everything was. Knowing I helped create such lasting memories made me realize this career is exactly where I belong.

How has your journey evolved since graduating from The Travel Institute?

Graduating from The Travel Institute gave me the foundation and confidence to specialize in luxury travel and cruises. Since then, I’ve earned additional certifications, sharpened my skills, and grown my business significantly. The education helped me turn a passion into a rewarding career.

What skills from The Travel Institute have made the biggest impact in your career?

The thorough understanding of travel planning, customer service, and industry knowledge have been invaluable. The certification has helped me build credibility and gave me the tools to deliver personalized luxury experiences.

If you could only pack 3 items for a trip around the world, what would they be?

A good camera to capture memories, a comfortable pair of shoes for exploring, and a journal to record experiences and reflections.

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