As a travel advisor, every investment of your time and money should be intentional. With so many training opportunities available, the question isn’t whether you invest in your professional development; it’s whether that investment will help you serve clients better, grow your business, and build the career you want.
And the results speak for themselves:
81% of advisors report measurable business growth after earning their CTA
85% consistently apply the knowledge and skills gained through their CTA training
That’s why certification continues to matter.
Not because of the letters behind your name, but because of what you gain while earning them.
These aren’t just statistics. They reflect what happens when you start asking better questions, making stronger recommendations, and earning deeper client trust.
The CTA, CTC, and CTIE programs are designed to strengthen the skills that directly impact success, from client consultations and sales conversations to business planning, team development, and leadership. As part of our nonprofit mission, we believe quality industry education should remain accessible for professionals who want to continue growing their knowledge and careers.
And while the confidence that education creates is invaluable, the business impact behind the knowledge can quickly add up. Consider this example:
Upon completing the refreshed Selling All-Inclusive Resorts module inside the updated CTA 11th edition, you’ll strengthen your ability to match clients with the right resort experience, confidently recommend travel protection, and communicate the value of your professional services.
A single $10,000 all-inclusive vacation booked at 10% commission, combined with a $450 travel protection plan at 25% commission and a $150 service fee, could generate $1,262.50 in revenue before your host agency split.
This is where the return on your educational investment becomes very real—and we are not the only ones saying it!
This course has helped increase my awareness in all areas of the travel industry and has given me so much confidence when selling that I doubled my bookings!—Linda Ann Luizza, CTA, Treasures in Travel
In an industry where certification is not required, differentiation becomes everything. Clients need a trusted, credible professional who can provide guidance, expertise, and confidence.
Suppliers recognize that value as well. We’re especially grateful to Princess Cruises, AmaWaterways, and Royal Caribbean for supporting professional development with 50% certification scholarship opportunities available through July 31. Their investment helps make career advancement more accessible, while reinforcing the importance of a well-educated travel professional.
Whether you’re considering your CTA, advancing to your CTC, or preparing for your CTIE, the choice is simple: invest in education that challenges you to grow and helps you deliver greater value to your clients.
