From the Desk of Guida Botelho, CTIE Vice President
The travel industry doesn’t stand still, and neither can we. At The Travel Institute, we spend a great deal of time listening. We listen to travel professionals about where they are succeeding, where they are challenged, and, most importantly, what they need to feel more confident, more knowledgeable, and better prepared for what comes next. […]
From Bookshelf to Bucket List
National Book Lovers Day is celebrated each year on August 9, making it the perfect time to think about an often-overlooked source of travel inspiration: books.As travel advisors, we spend a great deal of time learning about our clients’ travel preferences, bucket list destinations, and vacation goals. However, some of the best clues about what […]
Promote Your Professionalism: Profiles Matter
Many travel advisors spend considerable time building websites, creating social media content, and communicating with clients. Yet some of the most important pieces of their professional presence are often overlooked: their professional profiles and directory listings.Whether it’s a host agency profile, supplier advisor locator, consortium directory, industry credential platform, or another professional listing, these profiles […]
Promote Your Professionalism: Preparing for FAM Success
Familiarization (FAM) trips can be some of the most valuable educational experiences available to travel advisors. They provide opportunities to explore destinations firsthand, tour accommodations, experience attractions, and gain a deeper understanding of the products and experiences clients may be considering. However, getting the most value from a FAM starts long before you ever board […]
Promote Your Professionalism: The Story Your Photos Tell
Travel professionals work in a highly visual industry. Long before clients read your bio, review your credentials, or schedule a consultation, they often are interacting with your photos. Whether photos appear on your website, social media profiles, email marketing, or other promotional materials, the images you choose help shape the perception of your business.Throughout this […]
Promote Your Professionalism: Your Signature Speaks
As a travel advisor, you likely spend a great deal of time focusing on your website, social media presence, marketing materials, and client communications. Yet one of the most frequently viewed pieces of your professional brand is often overlooked: your email signature.Think about how many emails you send each week. From responding to inquiries and […]
Promote Your Professionalism: Does Certification Matter?
As a travel advisor, every investment of your time and money should be intentional. With so many training opportunities available, the question isn’t whether you invest in your professional development; it’s whether that investment will help you serve clients better, grow your business, and build the career you want. And the results speak for themselves: […]
The Real Value Behind Selling All-Inclusive Resorts
All-inclusive resorts are often seen as the “easy sell.” The client wants a beach, food included, drinks included…done. Right? Not exactly. Behind what looks like a simple booking is a lot of decision-making that directly impacts your client’s experience. Not every all-inclusive is created the same, and understanding the differences is where advisors really start […]
Simplifying Ireland
Ireland is a destination that consistently captures travelers’ imagination. However, for many advisors, the real challenge lies in confidently navigating the destination knowledge and logistics needed to build itineraries efficiently and comfortably. The Rock of Cashel – MNStudio/Shutterstock.com Many advisors assume every Ireland booking needs to be built as a completely customized FIT itinerary with individually […]
Understanding Cruise Categories
Cruising is one of the strongest areas of opportunity in this industry, but it’s also one that many advisors never feel fully confident in.That’s one of the reasons the newly updated CTA 11th edition now covers an entire module on cruises. Developed with support from Cruise Lines International Association (CLIA), this new module reflects one […]